Showing posts with label Anatomy of a Logo. Show all posts
Showing posts with label Anatomy of a Logo. Show all posts

Monday, June 25, 2018

Anatomy of a Logo: The Rising Son














The Rising Son was an African American newspaper published weekly, beginning in 1896, in Kansas City, Missouri. An image of the first logo is not available. The earliest available issues are from 1903. In the early 1900s, J. A. Haner designed a new logo for the newspaper. His signature is below the pen and inkwell.


















ABOUT JAMES ALTHA HANER

Born: June 21, 1871, Mifflin or Marseilles, Ohio

1880 United States Federal Census
Exeter, Nebraska
Name / Age
J.G. Hainer, 43
Harriet Hainer, 44
Wilroy Hainer, 20
Elnorah Hainer, 18
Angie Hainer, 11
Altha Hainer, 9

An Ancestry.com family tree profile said Haner graduated from the Exeter high school and attended Cotner College in Lincoln, Nebraska then studied at “College for Art” in Omaha, Nebraska. Haner joined the staff of the Kansas City Journal around June 1899. On December 28, 1899, he married Olive Patton. The newlyweds moved to Kansas City Missouri.

1900 United States Federal Census
1425 Oak Street, Kansas City, Missouri
Name / Age / Occupation
Altha J Hauer, 28, artist
Olive P Hauer, 24

1910 United States Federal Census
1324 Hudson Avenue, Rosedale, Kansas
Name / Age / Occupation
James A Haner, 38, illustrator
Olive P Haner, 34

1915 Kansas State Census
Rosedale, Kansas
Name / Age
James A Haner, 43
Olive P Haner, 38
Margaret Haner, 3

1917 Kansas City, Missouri, City Directory
Name: J A Haner
Street address: 3924 Hudson rd Rosedale
Occupation: Artist

The family tree profile said Haner was affiliated with the Holland Engraving Company for many years.

1920 United States Federal Census
3924 Rainbow 
Boulevard, Rosedale, Kansas
Name / Age / Occupation
James A Haner, 47, engraving company artist
Olive P Haner, 43
Margaret P Haner, 8
George W Patton, 77
Margaret A Patton, 75
Pamelia J Nettleton, 64

1921 Kansas City, Missouri, City Directory
Name: J A Haner
Street address: KCK [Kansas City, Kansas]
Occupation: Pesmen & Haner

Name: Louis A Pesmen
Street address: 3834 Garfield
Occupation: Pesmen & Haner

Name: Pesmen & Haner (Louis A Pesmen JA Haner)
Street address: 1331 Oak
Occupation: Artists

1925 Kansas State Census
Kansas City, Kansas
Name / Age
J A Haner, 53
Olive P Haner, 47
Margaret Haner, 13

1930 United States Federal Census
3924 Rainbow Boulevard, Kansas City, Kansas
Occupation:
Name / Age / Occupation
James A Haner, 57, commercial artist
Olive P Haner, 54
Margaret Haner, 18
Margaret Patton, 85

1940 United States Federal Census
3924 
Rainbow Boulevard, Kansas City, Kansas
Name / Age / Occupation
James A Haner, 69, proprietor, tea room
Olive P Haner, 63, waitress, tea room

1946 Iowa City, Iowa, City Directory
Name: J A Haner
Street address: 615 N Dubuque apt 10
Occupation: Commercial Artist
Spouse: Olive P Haner

Died: July 3, 1961, Kansas City, Missouri
Burial: Exeter Cemetery


Further Reading
Biographical Dictionary of Kansas Artists (active before 1945)
Haner, James A. fl. [flourished] 1910-40s, Kansas City. Commercial artist. Married to Olive. Lived at 3924 Rainbow Blvd., 1942; 1324 Hudson Road, Rosedale, 1910-12; 3924 Hudson Avenue, Rosedale, 1916.
Kansas City Dir. 1910, 1911, 1912, 1916, 1942.

Related Post

The Freeman

(Next post on Monday: Harvey Kurtzman, 4th of July Barbecue)

Monday, September 25, 2017

Anatomy of a Logo: Variety


The Variety logo was designed by Edgar Melville Miller, a sign painter and Mason. The magazine was created by Simon J. “Sime” Silverman and debuted December 16, 1905 (below). At the time, Variety was located in the Knickerbocker Theatre Building at 1402 Broadway. It’s not known when or how Silverman met Miller.






Miller also designed and illustrated the cover format. He signed his name, “Edgar M. Miller N.Y.” under the pillar on the right; other times it would say “E.M. Miller N.Y.” in the bottom middle. Miller’s name appeared on the covers from the beginning to July 27, 1917.


The first three issues of Variety also had advertisements for Miller’s services.












A revised Variety logo first appeared on the October 5, 1907 issue (below).



Miller was born in Milton, Pennsylvania on September 2, 1869 according to his Social Security application (at Ancesty.com) and a profile in Masonic Standard, February 28, 1903.

Bro. Miller was born in Milton, Pa., Sept. 2, 1869. He received his education in the schools of his native place. He learned his trade, that of sign and scenic painter, in Kansas City. Mo. He came to New York in May, 1898, and has since been connected with Keith’s Theatre.




In the 1870 U.S. Federal Census, Miller was the youngest of two children born to shoemaker Harry and Emma. They lived in Milton, Pennsylvania.

According to the 1880 census, the Millers resided in Ridgeway, Kansas. Apparently Miller’s older sister had died since her name was missing in the census. Miller was the oldest of four brothers whose father was a mine foreman.

The 1895 Kansas state census recorded Miller, his parents and brother William as residents of Topeka. Miller’s occupation was painter.

The Ohio county marriages, at Ancestry.com, recorded Miller’s marriage to Fannie E. Smith on March 18, 1896 in Hamilton. A Social Security application by one of the daughters had her mother’s name as Francis Schmidt.

In May 1898 Miller moved to New York City. He has not yet been found in the 1900 census.

The Masonic Standard detailed Miller’s rise in its ranks. 

Zetland Chapter No. 141, Royal Arch Masons, celebrated its fiftieth anniversary last night by a special convocation and reception in the Commandery room, Masonic Hall. This interesting event comes too late for this issue, but will be fully described in these columns next week. The High Priest of Zetland Chapter, Comp. Edgar M. Miller, is also Master of Worth Lodge No. 210, and is necessarily a very busy man, Masonically….

…Bro. Miller was raised in Worth Lodge No. 210 May 25, 1900, and went actively to work. In December 1900, seven months after he was raised, he was elected Junior Warden, and served faithfully and with ability in 1901. The next year he was Senior Warden, and in December last was elected Master.

His fervency and zeal were equally marked in Zetland Chapter No. 141, in which he was exalted Nov. 15, 1900. He was appointed Principal Sojourner in December, 1900, was elected King in December, 1901, and High Priest in December 1902.

He received the grades in the Ancient Accepted Scottish Rite, up to and including the Thirty-second Degree, in October, 1900, and the Order of Nobility in Mecca Temple, Nobles of Mystic Shrine, Oct. 30, 1900.
Miller was in the center of a group photograph published in the Masonic Standard, March 7, 1903.

In Variety, December 23, 1905, Miller’s advertisement said his studio address as “782 Eighth Avenue, New York City, Near 49th Street”. He may have been involved with the signage on the front of the building. It’s not known how long Miller’s studio was there. In June 1909 the building had the notorious reputation as the site of Elsie Sigel’s murder.In the 1910 census, Miller made his home in the Bronx at 413 East 145th Street. The sign painter had three sons and a daughter; all born in New York except the youngest, a seven-month-old son whose birth was in Kentucky. 


Variety, March 19, 1910, reported Miller’s new job, “Edgar M. Miller, the well known sign painter of Broadway, who had been responsible for all of the showiest “boards” for the past years, has been engaged by the Plaza permanently.”

Miller’s “The Great White Plague. vs. The Great White Way” was published in the June 10, 1911 issue of Variety. The same issue had an outline version of the logo (below).





At some point Miller changed careers and residence.


Miller’s home was Jersey City, New Jersey at 16 Lembeck Avenue in the 1920 census. The traveling salesman had a second child, a daughter, born in Kentucky.


Back in New York, the Variety logo was condensed and bolder on the April 16, 1920 issue (below). It’s not known who did this version.






The logo on Variety, July 11, 1928, returned, to some degree, to the original design. Again, it’s not known who did this version.




The entire Miller family was counted at the same address in the 1930 census. Miller was medical salesman.

The Jersey Journal, February 26, 1931, published a death notice for Miller’s wife.

Miller—On Tuesday, February 24, 1931, at her residence, 16 Lembeck Avenue, Jersey City, Frances E. Miller, beloved wife of Edgar M. Miller. Remains reposing at the Funeral Home of Lewis W. Baumuller, 23 East 33rd Street, Bayonne, N.J. Funeral services will be held at Grace Episcopal Church, Pearsall and Ocean Avenues, on Friday, February 27, 1931, at 2 p.m. Interment Bay View Cemetery.
Miller and his youngest son continued to live at the same house in Jersey City as recorded in the 1940 census. Miller was retired. On July 23, 1941, he filed his Social Security application.

Miller’s death was noted in the New York Times, April 3, 1955.

Jersey City, April 2—Edgar M. Miller, a retired drug salesman, active for many years in New York Masonic organizations, died late yesterday in the Jersey City Medical Center. His age was 86. He resided here at 16 Lembeck Avenue.
Death notices appeared in the Times the following day.
Miller—On Friday, April 1, 1955, Edgar M., beloved father of John, Richard, Earl, Mrs. Ruth McGrath and Mrs. Thelma Vogel. Masonic Services will be held at the Baumuller Funeral Home, 23 East 33d Sy., Bayonne, N.J., on Monday, April 4, at 8:30 P.M. Interment New York Bay Cemetery, Jersey City.

Miller—Edgar M. Worth Lodge, No. 210, F. and A.M., sorrowfully announces the death of its believed Past Master, Worshipful Edgar M. Miller. Masonic Service will be held at the Baumuller Funeral Home, 23 East 33d Sy., Bayonne, N.J., on Monday, April 4, 8:30 P.M.
Carl T. Johnson, Master.
A.A. Ogilvie, Secretary
On April 5, 1955, the Jersey Journal published Miller’s obituary.
Edgar M. Miller, 86, of 16 Lembeck Ave., Jersey City, died Sunday [sic] at the Jersey City Medical Center. He was a retired drug salesman for a New York concern.

Mr. Miller was a member of the Zetland Chapter of Royal Arch Masons of New York, of Morton Commandery Number 4 of the Knights Templar of New York, and of Mecca Temple, A.A.O.N.M.S. of New Jersey.

He is survived by three sons and two daughters.

Funeral was held today from Lewis W. Baumuller Funeral Home in Bayonne.
The current Variety logo can be viewed here.


(Next post on Monday: THE)

Monday, August 29, 2016

Anatomy of a Logo: The Freeman



The Freeman was an illustrated African-American newspaper that debuted July 14, 1888, in Indianapolis, Indiana. Most of the issues can be viewed here. Above is the masthead from the third issue. The new year brought a new masthead, below.


J Wilton Cunningham

The Freeman masthead of 1889 was engraved by a person who also did portraits that were initialed “JWC” (the C looks like a G). The engraver signed his name on the left end of the ribbon. The name, as it appears above, is partially legible. There is the initial “J”, middle name “Wilton”, surname “Cunningham” and two letters. The 1889 Indianapolis city directory has someone named Joseph W. Cunningham but he was a teamster. An artist or engraver named Cunningham has not been found in Indianapolis. Apparently Cunningham did not live in Indianapolis. There was an artist, John Wilton Cunningham, who was born in 1868 in Louisville, Kentucky. He was a St. Louis, Missouri resident when he died in Texas on August 28, 1903. The St. Louis Republic published an obituary the following day. 

The publisher, Edward E. Cooper, described what he wanted to Cunningham who submitted a sketch or sketches. The approved sketch may have been developed into a detailed drawing and used as a guide for the engraving. 

A new masthead was introduced in the 1889 year-end issue.



TUCKER. DEL.

Moses L. Tucker created the masthead that debuted December 21, 1889. His name appeared under the right-half of the ribbon, as seen above. I don’t know what “Del.” stands for. The publisher and Tucker probably discussed what would be in the masthead. In Pioneer Cartoonists of Color (2016) author and cartoonist Tim Jackson examines Tucker’s masthead.

Tucker was profiled and pictured in The Freeman, June 8, 1889.



The Freeman
(Indianapolis, Indiana)
June 8, 1889
page 1: Moses L. Tucker
Artist of Atlanta, Ga.
Moses L. Tucker was born in Atlanta, Ga., Nov. 30th, 1868, where he has lived most of his time.

He always displayed talent for drawing. Having to work in the day, he found the evenings best for study. What little he has accomplished was under adverse circumstances.

In the year of ’86 he was employed as shipping clerk in a book publishing house. It was at this place that he improved himself the most, as he was where he could see and read the works of some of the best artists.

One day a gentleman gave him a subject to draw, to illustrate a little story. After he had completed it, he carried it to this gentleman, who submitted it to the publishers (Atlanta Engraving Company.) They were much pleased with it, and they sought to employ him. Thinking this a good chance to improve himself, he resigned his place at the publishing house and began to work for the Atlantic Engraving Co.

After he had been with this company for about three months, they began to publish a paper called the Cracker. The idea struck one of the firm that Moses’ drawings could be used by them. After this there was hardly an issue that did not have some of his drawings in it.

Some of his original comic pictures were copied by the eastern and western papers quite extensively. He has several comments that he clipped from the leading newspapers. He remained with the Cracker until it suspended publication.


1890 Indianapolis City Directory
Edward E Cooper
Publisher The Freeman
18 1/2 N Penn
home 518 N West

Moses L. Tucker
Engraver, The Freeman
boards 518 N West

The Freeman
(Indianapolis, Indiana)
April 2, 1892
page 8: Adjudged Insane. 
For a number of months Moses L. Tucker, formerly cartoonist on The Freeman, has at times acted so oddly, that the impression began to obtain that he was gradually losing his mind. Some weeks ago it became necessary to sever our business relations with him, since which time he has gone from bad to worse. His hobby was that some one had poisoned him, and that the motormen of the electric lines were in a plot to annoy him. Last Saturday a Commission on Lunacy set on his case, and declared him “non compus mentis.” He was taken to the Hospital for the Insane. Some three years ago, when The Freeman first discovered Tucker, he was a young man of much promise and talent, and had he pursued the proper course, would have taken a high place among the noted “cartoonists” of the day. He has at different times furnished work for Texas Siftings, Judge and other periodicals, but certain injurious, secret habits, and excessive cigarette smoking, in the end, sapped both his mental and physical vigor. His condition is a sad one, and full of suggestiveness for thousands of young men everywhere.



In the 1870 U.S. Federal Census, Tucker was the second of three children born to Jacob, a laborer, and Ann, a laundress. They lived in Atlanta, Georgia. The family remained in Atlanta and had grown by five children in the 1880 census. The 1900 census recorded Tucker as an inmate at the “Marion County Poor Asylum” in Wayne, Indianapolis. According to the 1910 census, Tucker was a patient at the asylum in Warren, Indianapolis. A family tree at Ancestry.com said Tucker passed away March 30, 1926.


G.A. TOPP. SC. INDPLS.


A new masthead appeared on the May 31, 1890 issue of The Freeman. This masthead remained in use until the newspaper ceased publishing in 1916. The masthead was engraved by George Augustus Topp, of Indianapolis, whose name can be seen above. Presumably the publisher described what he wanted in the design. According to the death certificate, Topp was born January 5, 1869 in Indianapolis. Topp’s parents, Charles and Joanna, were German emigrants. In the 1870 U.S. Federal Census, the Topp family resided in Center, Indiana. Indianapolis city directories, from 1888 to 1893, listed Topp as a wood engraver or engraver. Topp was not in the 1894 directory. In 1895, Topp had a tool manufacturing business, G.A. Topp & Company. In the 1900 census, Topp lived with his father on a farm in Indianapolis. Topp, a dairyman, worked for a dairy farm in the 1910 census. He has not yet been found in the 1920 census. According to the 1930 census, Topp married when he was 53 years old. Topp, an ice house foreman, and 37-year-old wife, Thelma, lived in Indianapolis at 134 21 Street. In the 1940 census, they resided across the street at 139 21 StreetTopp passed away August 26, 1946, in Indianapolis.

***

While researching The Freeman newspaper, I came across the work of Henry Jackson Lewis. The best biography of Lewis is at Common-Place which discusses Lewis’ range of birth dates.

Lewis was counted twice in the 1880 U.S. Federal Census. Lewis and his family resided in Pine Bluff, Arkansas, where Lewis’s occupation was laborer. His age was 40 and birthplace in Iowa. Common-Place said Lewis’ birth was in Mississippi. Lewis was also counted in Monticello, Arkansas, where he was an artist. The Mississippi native was 27 years old. Monticello is about 45 miles south of Pine Bluff. Lewis’ family was in Pine Bluff while he worked in Monticello for a period of time. Below are details of the 1880 census. 





Here are engravings, based on drawings by Lewis, from 1883 issues of Frank Leslie’s Illustrated Newspaper.








Next are newspaper articles and listings of Lewis in Indianapolis city directories.

(Indiana)
November 24, 1889
page 16: Relied on Himself.
A Colored Man Who Acquired an Art without the Assistance of an Instructor.
At the end of a long, dark and narrow hallway, on the south side of Washington street, in the most uninviting quarters, a Journal reporter found a wood-engraver’s shop. Strange to say the engraver was a colored man, and quite as odd in appearance as any character Dickens gave to the world. Indeed, as bis face broke through the gloom of tho darkened room, with a ragged patch covering bis left eye, the cheek beneath glazed and knotted as though scared with molten metal, the reporter could not help being reminded of the man in Bleak House who assisted George, the trooper, about the shooting gallery. The left hand of this colored man also showed, as did his face, marks of the fire, the flesh of fingers being twisted out of shape, and in some places ploughed almost to the bone.

Lying upon the work-bench before him were several pine blocks upon which he had carved out letters, evidently for poster work. “I never had any instruction,” said the worker, putting aside the block upon which he was engaged and laying down his burin, “I jest picked it up like. My home is at Pine Bluff, Ark., and I am thirty-one years old. I believe I could have made more progress at this if I had begun earlier, but I began only four years ago. I learned something about the carpenter’s trade, but being out of work I went up to Little Rock and got a place as porter in a printing office a newspaper called the Gazette. The paper had illustrations sometimes, chiefly outline cuts and the engravers were white men. I just picked it up, as I said. I watched the men at work drawing and engraving and I tried my hand at it. I haven’t but one eye, but that is a good one in judging of form and size.”

The reporter asked him is to his eye, and was told by the engraver that while an infant he fell into an open fireplace and was badly burned. “I came to Indianapolis,” said he, “in January, last, to work at the Freeman office, in making wood cuts, and most of the cartoons published in that paper, until recently, were made by me as were the engravings generally.” The work done by this colored man, who is wholly without education, is only remarkable when his opportunities and surroundings are taken into consideration. The surprising thing about it is, not that he does the work so well, but that he should be able to do it at all. He does wood engraving, mechanical and freeland [sic] drawing, India-ink work, and what is called chalk work. As the reporter rose to come away the engraver, whose name is Henry J. Lewis, handed, over a pencil sketch of the Journal man, which he had made while the brief interview was in progress. The drawing was remarkably well done, the pose of the figure and the facial expression being admirable.



1888 Indianapolis, Indiana, City Directory
No listing

1889 Indianapolis, Indiana, City Directory

No listing

1890 Indianapolis, Indiana, City Directory

Name: Henry J Lewis
Street Address: 321 S Olive
Occupation: Engraver


Name: Henry J Lewis
Street Address: 34 Lincoln la.
Occupation: Artist



The Indianapolis Journal
(Indiana)
April 11, 1891
page 8: Death of a Colored Artist.
Henry J. Lewis, the colored man who came to this city from Pine Bluff, Ark., two and a half years ago, and achieved some reputation as an engraver and cartoonist, died yesterday forenoon, at 10 o’clock, of lung disease, at his home on Lincoln lane. He was about thirty-five years old, with no education, except that he could read and write yet his proficiency with the pencil and burin was something remarkable. His idea of form was excellent, and he had little trouble to rapidly reproduce anything that came under his observation. He was far from being attractive in personal appearance, being very careless in that regard, beside which he bad lost an eye, and wore a ragged patch over the sightless and misshapen orb. Yet he was a genius, and with proper direction might have made his way in the world. He had done considerable pictorial work on the Freeman, of this city, and occasionally found sale for a sketch to Puck, Judge or some other of the humorous papers. The sketches he sold to thee papers were chiefly portrayals of negro life in the South, and they were accurate picture taken from his own observation.




The Freeman
(Indianapolis, Indiana)
April 18, 1891
page 8: Obituary
H.J. Lewis, Esq., cartoonist upon The Freeman’s staff for the last two years and a half, died at his home in this city on the 9th inst., of pneumonia. He had not enjoyed good health for a number of months, but nothing serious was thought of his condition until about two weeks ago, when he took his bed for the last time.

Mr. Lewis, in many respects, was a remarkable man, and had his lines been cast in different places, and his earlier years been spent under different skies, surrounded by other influences and aids, the space he would have filled in the world’s notice might have been one that biography would not have spurned, and without the record of which, future encyclopedias would be incomplete. As a portrayer of southern Negro life and a certain phaze [sic] of “white trash” existence, he had no living master. In this respect he was a genius, and when his equal shall come to us again, we do not know. Indeed, the only fault that could be found with Mr. Lewis’ work in this line, was that he builded too well, for so realistic were his sketches that the fine sensitiveness of the race was frequently aroused and offended.

In his artistic career, he has furnished drawings for the Smithsonian Institute, Harper’s Weekly, Puck and Judge. Compared to the allotted time given to man to live, many years yet remained to him. In life’s pilgrimage he had not reached the place that marks the furtherest stage, but for all that, his time for rest had come, and without ado or warning, he sunk into that dreamless sleep,” in contemplation of which, philosophy is confounded, and wisdom’s remotest, vision is insufficient and unavailing.

It were but simple charity to hope that it is well with him to-day, and that death was but an aperture through which his feverish and worn spirit took its way to spheres of higher mysteries, and a completer life, where conditions may not interfere, or man’s narrowness or unfair hatred prevent the full expression of his unique and striking gifts.




In the book Edward Palmer’s Arkansas Mounds (1990), Marvin Jeter wrote “H. J. Lewis died in Indianapolis, on the morning of April 9 or 10, 1891. The cause of death was given as “pneumanitus” on his death certificate….The death certificate also stated that he was buried in Mt. Jackson, Indiana.”

Another Freeman cartoonist was Garfield T. Haywood who was profiled in The Colored American (Washington DC), February 21, 1903, on page three. 


A Hoosier Artist
A Promising Colored Cartoonist Who Is Making His Way to the Front

Negroes have made great names for themselves as poets, musicians, philosophers and soldiers. We have thus demonstrated our versatility of our country and the age. We are not wanting in artists and are justly proud of the eminent place occupied by Henry O. Tanner, an American Negro, in the exclusive salons of the old world. His career has been an inspiration to many other aspiring youths of the race.

One of our most promising young men is Mr. Garfield F. [sic] Haywood, of Indianapolis, Indiana, who has already made an enviable record in the artistic world. With but little, if any instruction, but with a native gift to be recognized. In his earlier years his bent seemed to be drawing [sic] and his marvelous fidelity to nature soon attracted wide attention. He was born in Greencastle, Indiana, in 1880, but soon found the necessity for a wider field, and coming to Indianapolis found not only remunerative employment in humbler walks of life, but opportunity to develop his remarkable talent. There his wonderful felicity as a cartoonist brought him prominently before the people. The Recorder and The Freeman of his adopted city has availed itself of his services on several occasions. Mr. Haywood is still a young man, his talent is unmistakable and he may be regarded as the coming artist of his race. Every such achievement puts to confusion the arguments of our enemies that the race must be like dumb driven animals.

It is an interesting fact in this connection that the first illustrated race journal published in this country was established by Mr. E.E. Cooper, now of The Colored American, in the city of Indianapolis, Indiana. It was the Indianapolis Freeman, and the greatest living Negro cartoonist, Mr. Moses L. Tucker, of Georgia, won fame for himself on that paper. Mr. Tucker eventually succumbed to overwork, and in [sic] now confined in the Indiana Asylum at Julietta, Indiana. He was succeeded by Mr. J.H. [sic; H. J.] Lewis, of Pine Buff, Arkansas, also a superior artist. Mr. Lewis has been dead a number of years. Mr. Haywood drew much of his inspiration and knowledge of technique from these two masters of the art, under both of whom he served for some time.

Additional information about Haywood is here.


Related Post
The Rising Son

(Next post on Monday: The Hawkeye Yearbook, 1924–1925)

Monday, August 15, 2016

Anatomy of a Logo: X-Force


I met with Marvel editor, Bob Harras, at 12:30, October 22, 1990, to discuss the X-Force logo. I don’t remember the details of the meeting. Usually there’s a general description of the title and characters. Sometimes the editor has an idea or suggestion for the logo. I believe Bob told me to do whatever I wanted. As it turned out, this assignment had a long deadline. 


Back at my studio after the meeting, I did some thumbnail designs. On the sheet below, you can see a few of my sketches for the Hellraiser/Nightbreed Jihad title.




On November 18, 1990, I developed and refined two logo designs.









My appointment book said Bob called me on November 26. I don’t recall details of the conversation but the logo was put on hold. About four-and-a-half month’s later, Bob called on April 5, 1991 and gave me the green light to do more logo designs. Below are my thumbnail sketches.







Two days later I produced tight renderings of the designs.






On April 9, I faxed four designs, some with variations, to Bob, who chose design 4-C.





On Sunday, April 14, I started work on the final art.




The final art was ink on LetraMax paper. Corrections were made by scratching off the ink and peeling away a layer of paper. I delivered the art on April 15. This version appeared in the first issue.


On June 18, 1991, Bob called and said he wanted a bolder version of the logo. On the 23rd I created a bold version which required adjusting the spacing between all the letters.



On Monday, the next day, I faxed the design with alternate versions of the counters for the O and R. Bob approved the logo with the alternates. On the revision I adjusted the letterspacing again.



On June 25, I made a tight rendering of the logo. A few minor changes were indicated in red. Then I proceeded to make the final art, which was delivered the next day.




August 1991

August 1991

August 1991

August 1991

September 1991

October 1991

November 1991

December 1991

1992

November 1992

1994

October 2004; Logo variation with a different X design

December 2010

December 2010

September 2014; Deadpool logo by Todd Klein

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X-Factor
Magik