Anatomy of a Logo: Epic Illustrated, Part 5

For this logo I managed to integrate both words plus the issue date and price. I combined an uppercase "E" with lowercase letters; they're the same x-height. I chose not to dot the "i". Two mock-ups used a large logo while the third mock-up had an understated logo because of the art. Colored paper was used for the logos, with the other information painted in gouache. I was satisfied how the logo turned out.

Art by Frank Frazetta

Art by Mike Hinge

Art by John Berkey

I think it was in mid-September when I delivered the logo designs to Jim Salicrup at Marvel. He disappeared with the material while I waited in the reception room. About ten minutes he reappeared and said, "Sorry."

Sometime later I heard or read that Archie Goodwin designed the logo. He was the editor of Epic Illustrated, so that's plausible. Maybe someone out there knows who did the logo. Years later I designed logos for Epic Comics.

(Next post on Monday: Klaus Nordling)

Anatomy of a Logo: Epic Illustrated, Part 4

This symmetrical logo is more fantasy oriented; maybe gothic is the right word. The letterforms were influenced by the font Serif Gothic Black. I think the logo works very well with Frazetta art.

Art by Frank Frazetta

(Tomorrow: Part 5 of 5)

Anatomy of a Logo: Epic Illustrated, Part 3

Lightning bolts were used to balance the logo. The first sketch showed how "Illustrated" would have been positioned. Maybe this design suggests science fiction more than fantasy.

Art by Howard Chaykin; from The Stars My Destination

Art by Richard Corben

(Tomorrow: Part 4 of 5)

Anatomy of a Logo: Epic Illustrated, Part 2

Two of the logos I developed were symmetrical. This one used two-point perspective. The sans serif letters were bold, plain and easy to read. The word "Illustrated" could have been positioned in the rule or just below it. Maybe the logo is a bit neutral, meaning that it doesn't evoke science fiction or fantasy.

In early September I made cover mock-ups by using pages from Heavy Metal magazines. Colored paper was used for the logos. On the back of the third tracing paper sheet, you can see that I used the side of a pencil tip to rub graphite over the perspective lines. Then I turned the sheet over and transferred the lines to the mock-up and inked it.

Art by Philippe Druillet

Art by Alex Nino

(Tomorrow: Part 3 of 5)

Anatomy of a Logo: Epic Illustrated, Part 1

Epic Illustrated was a magazine published by Marvel in 1980. I don't have any calendar records on this assignment so I will try to reconstruct how my logo came to be in 1979.

It was in late August 1979 when Jim Salicrup called me (this was when I had a room at Continuity Associates). He asked me to develop some logo designs for Epic Illustrated. I don't recall if he described what the magazine was about. Prior to this, I did the Caleb Hammer logo which was published in Marvel Premiere, number 54; Salicrup was the editor. That particular job was a referral from Tom Orzechowski, but that's a story for a later time.

On August 25 I began making thumbnail sketches on the back of old Continuity Associates flyers (8.5 by 11 inches / 21.6 by 28 centimeters), and sheets of tracing paper.

Two sketches on the far right would be developed.

No sketches were developed.

Three sketches at the top would be developed.

These sketches would be developed.

The bottom two sketches would be developed.

The bottom left sketch would be developed.

No sketches were developed.

From these sketches I refined four designs which will be examined, one at a time, over the next four days.

(Tomorrow: Part 2 of 5)