Monday, January 16, 2012

Anatomy of a Logo: Green Lantern



On December 22, 1993, DC Comics designer Curtis King called and asked if I had time to work on a Green Lantern logo. How could I say no? He faxed the cover art which had the new costume design and lantern emblem. He added that flames were part of the logo. The next day I began roughing out some designs.







In these thumbnail drawings I tried to integrate the lantern and the letters.




I dropped the lantern altogether in this logo.





Top design used an optical illusion. In the bottom design;
coloring (dots outline the lamp) and two rules define the lantern.




Most of the letter designs from the optical illusion drawing
were used in this perspective version.




I used the crossbar of the "T" for the bottom of the lantern.


In early January 1994, I faxed the design to Curtis. A few days later he said my designs were rejected. Ken Lopez's design was used on the series. Check out Todd Klein's five-part Green Lantern Logo Study for the logo's history: 1 2 3 4 5.

(Next post on Friday: Phil Seuling)

2 comments:

  1. This is nice tutorial, this tutorial give me confident for making some nice Logo Design, thanks for such a great tutorial.

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