Creator: The Name’s Lubalin, Herb Lubalin.

Art Direction, November 1963

 

Art Direction, January 1964

 

 Art Direction, February 1964

 

 

Art Direction, May 1964, included the catalog, Galley 10: Tenth

Annual Awards  Exhibition of The Type Directors Club of New York.
Above three pages: Herb Lubalin’s moving announcement, stationery

and Strathmore Paper advertisement about his moving announcement.

 

 

Art Direction, June 1964

Later, Inc. was added. Lettering by John Pistilli

 

521 Herb Lubalin Inc.

48th Annual of Advertising, Editorial

and Television Art and Design (1969)

 

 

Related Posts

Herb Lubalin, Part 1

Herb Lubalin, Part 2

Herb Lubalin, Part 3

Herb Lubalin, Part 4

Herb Lubalin, Part 5

Herb Lubalin, Part 6

Herb Lubalin, Part 7

Herb Lubalin, Part 8

Herb Lubalin, Part 9

Herb Lubalin, Air Mail Stamps

Herb Lubalin, School Days

LSC, the Name Is Familiar

The Talkative Type

Herb Lubalin and the 37th Annual of Advertising and Editorial Art and Design

Lubalin, Smith, Carnase Typefaces

Herb Lubalin’s S&H and SH&L Advertisements, 1955–1963

 

 

(Next post on Monday: A Few Details About John Pistilli, Lettering Artist)

Typography: Herb Lubalin’s S&H and SH&L Advertisements, 1955–1963

 

34th Annual of Advertising and Editorial Art and Design (1955)

Reproduced in Print, June–July 1955

and Typography 26 (2005)

 

 

Print, June–July 1955

Art Direction, June 1956

 Graphis Annual 1955/56

Reproduced in the 35th Annual of Advertising

and Editorial Art and Design (1956)

 

1956

 Reproduced in Typography 27 (2006)

 

Print, December 1956–January 1957

Art Direction, February 1957

 

 

Print, April–May 1957

 Art Direction, October 1957

 Print, Volume 11, Number 3, 1957

 

 

Reproduced in American Artist, April 1958

Art Direction, May 1957

 

  Art Direction, June 1957

 

 

Art Direction, January 1958

 

Art Direction, April 1958

 

Art Direction, May 1958

 Print, May–June 1958

 

Art Direction, September 1958

SH&L logo lettered by John Pistilli

 

 

Print, September–October 1958
 

 

Art Direction, November 1958

SH&L is new name of art and design division of Sudler & Hennessey, with Sudler & Hennessey, Inc. name remaining for advertising agency operations. Herb Lubalin is head of studio. Principals of both divisions are president Arthur Sudler, executive vice president Matthew Hennessey, vice president and executive art director Herb Lubalin.

 

Print, November–December 1958

 

Art Direction, January 1959

 

Art Direction, April 1959

 

 

Art Direction, May 1959

 

 

Reproduced in Art Direction, May 1959

Print, May–June 1959

 

Art Direction, January 1960

 

Print, January–February 1960

 

  

 Reproduced in Graphis Annual ’59/60

 

 

Reproduced in Gebrauchsgraphik, January 1961
 

 

 Print, May–June 1960

Reproduced in Gebrauchsgraphik, January 1961

 

 

Art Direction, January 1961

Print, January–February 1961

 

40th Annual of Advertising & Editorial Art & Design (1961)

 

 

Art Direction, April 1961

 

 

Art Direction, May 1961

Print, May–June 1961

 

Art Direction, January 1962

 

Art Direction, April 1962

 

Art Direction, May 1962

 

 

Art Direction, October 1962
 

Art Direction, January 1963
 

 

Art Direction, April 1963
 

Art Direction, November 1963

 

 

Further Reading
Advertising Requirements, December 1957, “When a designer is his own client”
Gebrauchsgraphik, January 1961, “Herb Lubalin”

Related Posts

Herb Lubalin, Part 1

Herb Lubalin, Part 2

Herb Lubalin, Part 3

Herb Lubalin, Part 4

Herb Lubalin, Part 5

Herb Lubalin, Part 6

Herb Lubalin, Part 7

Herb Lubalin, Part 8

Herb Lubalin, Part 9

Herb Lubalin, Air Mail Stamps

Herb Lubalin, School Days

LSC, the Name Is Familiar

The Talkative Type

Herb Lubalin and the 37th Annual of Advertising and Editorial Art and Design

Lubalin, Smith, Carnase Typefaces

 

 

(Next post on Monday: The Name’s Lubalin, Herb Lubalin.)