Images from the 1941 Official Gazette of the United States Patent Office
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Monday, October 18, 2021
Monday, October 11, 2021
Creator: Herb Lubalin’s World War II Draft Card
Herb Lubalin signed his World War II draft card on October 16, 1940.
Name: Herbert Fred Lubalin
Address: 1 Club Drive, Woodier, New York
45-18 42nd Street, Sunnyside, New York (crossed out)
213 East 25th Street, New York, New York (crossed out)
305 Beach 47 Street, Edgemere, New York (crossed out)
210 West 19th Street, New York, New York (crossed out)
Spouse: Sylvia Lubalin, 45-18 42nd Street, Sunnyside, New York
Employer: Adler & Lubalin, 17 49 Grand Concourse, Bronx, New York
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(Next post on Monday: Comic Book Trademarks, Part 3)
Monday, October 4, 2021
Comics: Shelly Leferman, Letterer, Artist, Colorist and Writer
Sheldon “Shelly” Leferman was born on August 22, 1922, in Stamford, Connecticut, according to his World War II draft card. His Social Security application named his parents, Isadore Leferman, a Romanian emigrant, and Henrietta Kaufman, a New Yorker.
The 1930 U.S. Federal Census said Leferman was the youngest of three siblings. The family of five lived at 71 Warren Street in Stamford. His father was the proprietor in the news dealer business.
In the 1940 census the Leferman family was in Stamford at 261 Glenbrook Road. Leferman’s father operated a truck delivery for magazines. Leferman completed three years of high school. Information about his art training has not been found.
Who’s Who of American Comic Books 1928–1999 said Leferman did gag cartoons for local newspapers and national magazines in the early 1940s.
On June 30, 1942, nineteen-year-old Leferman signed his World War II draft card. He lived with his parents at 273 Glenbrook Road. His draft card said he was employed at Magazine Photo-Engraving Company in Stamford. Leferman’s description was five feet seven inches, 130 pounds, with brown eyes and hair.
A Navy muster roll dated November 30, 1943, at Ancestry.com, placed Leferman at the Naval Construction Training Center at Camp Peary, in Williamsburg, Virginia. He enlisted on November 3, 1943 at New Haven, Connecticut. His service number was 8082006. Leferman was a seabee in the 28th Special Naval Construction Battalion. A book about the battalion, Cargo Soundings Album, was published in 1946. It covered the battalion’s service, from April 1944 to November 1945, in the Pacific Theatre. The album had scores of photographs but no one was identified except in the formal portraits. Below is a photograph of an artist who appears to fit the description of Leferman, who had brown hair.
The 1930 U.S. Federal Census said Leferman was the youngest of three siblings. The family of five lived at 71 Warren Street in Stamford. His father was the proprietor in the news dealer business.
In the 1940 census the Leferman family was in Stamford at 261 Glenbrook Road. Leferman’s father operated a truck delivery for magazines. Leferman completed three years of high school. Information about his art training has not been found.
Who’s Who of American Comic Books 1928–1999 said Leferman did gag cartoons for local newspapers and national magazines in the early 1940s.
On June 30, 1942, nineteen-year-old Leferman signed his World War II draft card. He lived with his parents at 273 Glenbrook Road. His draft card said he was employed at Magazine Photo-Engraving Company in Stamford. Leferman’s description was five feet seven inches, 130 pounds, with brown eyes and hair.
A Navy muster roll dated November 30, 1943, at Ancestry.com, placed Leferman at the Naval Construction Training Center at Camp Peary, in Williamsburg, Virginia. He enlisted on November 3, 1943 at New Haven, Connecticut. His service number was 8082006. Leferman was a seabee in the 28th Special Naval Construction Battalion. A book about the battalion, Cargo Soundings Album, was published in 1946. It covered the battalion’s service, from April 1944 to November 1945, in the Pacific Theatre. The album had scores of photographs but no one was identified except in the formal portraits. Below is a photograph of an artist who appears to fit the description of Leferman, who had brown hair.
The Stamford Advocate, March 31, 2007, said “… Upon discharge from the Navy, Shelly who was a gifted illustrator went to work for King Features in New York where he worked on such comics as Batman and Superman. He was a member of the Cartoonists Guild of America. …”
Leferman’s idea was used in Jimmy Hatlo’s cartoon panel, They’ll Do It Every Time, May 31, 1949.
Stamford city directories, from 1947 to 1957, listed Leferman as a cartoonist in New York. The 1958 and 1959 Darien, Connecticut directories said he worked at Picturette Printing Company. During the first half of the 1960s, Stamford directories said Leferman was supervisor and artist at Brock Press. In the second half of the 1960s he was at King Features Syndicate. Directories for 1970 and 1971 listed him as a commercial artist in New York.
Leferman also lettered comic books for about twenty years, from the mid-1960s to mid-1980s. His clients included Marvel, DC, Seaboard, Western Publishing, Pacific Comics and Byron Preiss Visual Publications. Horror Comics in Black and White: A History and Catalog, 1964–2004 (2013) said Leferman was a writer and letterer for Jim Warren’s horror magazines.
Leferman also lettered comic books for about twenty years, from the mid-1960s to mid-1980s. His clients included Marvel, DC, Seaboard, Western Publishing, Pacific Comics and Byron Preiss Visual Publications. Horror Comics in Black and White: A History and Catalog, 1964–2004 (2013) said Leferman was a writer and letterer for Jim Warren’s horror magazines.
The Stamford Advocate said
… But his passion for cartoons and illustrations gave him another career at Stew Leonard’s in Norwalk as their art director. Much of his work can still be seen today throughout the store and on much of the packaging. He retired from Stew Leonard’s at the age of 78 after 22 years and won several awards for his design work. ...Leferman passed away on March 30, 2007, in Stamford. He was laid to rest at Independent Stamford Lodge Cemetery.
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Mario Acquaviva
Irv WatanabeMario Acquaviva
(Next post on Monday: Herb Lubalin’s World War II Draft Card)
Monday, September 27, 2021
Creator: Eric Pape, Illustrator and Painter
Eric Pape was born Frederick Ludwig Moritz Pape Jr. on October 17, 1870, in San Francisco, California, according to his passport application at Ancestry.com.
Pape’s father operated a business selling groceries and liquors in San Francisco on the northwest corner of Jackson Street and Battery Street as recorded in the 1887 San Francisco directory. Pape was listed as an art student. The family resided at 2109 Leavenworth Street.
A passport was issued on August 23, 1888 to Pape who planned to further his art training in France. His art training and early art career were examined in Brush and Pencil, March 1899.
In Paris Pape met art student Alice Monroe. On August 16, 1894 Pape married Monroe in Dover, New Hampshire. The marriage certificate said Pape’s parents were Frederick Pape and Marie Miren. Monroe was born in Chelsea, Massachusetts and her parents were Lewis B. Monroe and Adeline F. Osgood
At some point Pape moved to New York City. He was listed in the 1897 New York City directory as an artist who had a studio at 939 8th Avenue, and resided at 181 West 87th Street. After a period of time Pape settled in Boston.
Pape was profiled in The Art Interchange, May 1900. The profile was illustrated with rare photographs of Pape, Monroe and their Boston studios. In 1899 he established the Eric Pape School of Art in Boston.
A Brookline, Massachusetts death certificate, dated February 7, 1902, was filed for the couple’s stillborn daughter.
In the 1910 U.S. Federal Census, Pape, his wife and son, Moritz, lived in Gloucester, Massachusetts at 11 Bennett Street. The census revealed Pape’s parents were German emigrants. The household included two servants.
The passing of Pape’s wife was noted in the American Art Annual, Volume 9, 1911.
The 1920 Gloucester Suburban, Massachusetts city directory listed Pape at “School byd Essex County Club grounds” in Manchester.
The New York, New York Marriage License Index, at Ancestry.com, said Pape and Alice Byrne obtained a marriage license on September 17, 1920 in Manhattan. The New York Times, September 24, 1920, said
In the 1930 U.S. Federal Census, Pape’s address was 142 East 18 Street in Manhattan. He was a self-employed artist. His wife was 29 years old.
Pape passed away on November 7, 1938, in New York City. The New York Times, November 9, 1938, said
In the 1910 U.S. Federal Census, Pape, his wife and son, Moritz, lived in Gloucester, Massachusetts at 11 Bennett Street. The census revealed Pape’s parents were German emigrants. The household included two servants.
The passing of Pape’s wife was noted in the American Art Annual, Volume 9, 1911.
Pape, Alice Monroe.—A painter, died at her home, The Plains, Manchester-by-the-Sea, Mass., on May 17, 1911. She was born in Boston and studied art in that city under Dennis Bunker and George H. Clements, and in Paris under Bouguereau, Robert-Fleury and Lazare. She passed seven years in Europe, mostly in Paris and Switzerland. She married Eric Pape, the painter, and her sister is the wife of the sculptor, George Grey Barnard. She was a pianist and double bass viola-player.The Chelsea, Massachusetts birth register, at Ancestry.com, recorded her birth date as March 22, 1867. An obituary was published on May 18 in the Boston Transcript.
The 1920 Gloucester Suburban, Massachusetts city directory listed Pape at “School byd Essex County Club grounds” in Manchester.
The New York, New York Marriage License Index, at Ancestry.com, said Pape and Alice Byrne obtained a marriage license on September 17, 1920 in Manhattan. The New York Times, September 24, 1920, said
Eric Pape, widely known as an artist and stage designer, was married on Friday of last week to Miss Alice Bryne, actress and authoress. The ceremony was performed by the Rev. Dr. Vincent C. Lahey at the Little Church Around the Corner, and the friends of the couple learned only yesterday that the marriage had taken place. …Pape was listed in the 1924 Boston city directory at 247 Newberry Street. The following year the directory said he moved to New York City. Directories for 1926 and 1927 have an “E Pape” at 957 2nd Avenue in Manhattan.
His bride, Alice Byrne, is an artist and actress and the author of several books for children. She has appeared here with Lou Tellegen in “The King of Nowhere” and several other plays. Mr. and Mrs. Pape will live at Manchester-by-the-Sea, in Massachusetts.
In the 1930 U.S. Federal Census, Pape’s address was 142 East 18 Street in Manhattan. He was a self-employed artist. His wife was 29 years old.
Pape passed away on November 7, 1938, in New York City. The New York Times, November 9, 1938, said
Eric Pape, the artist who founded the Eric Pape School of Art in 1898 and was its director until 1913, died Monday morning in the City Hospital on Welfare Island, to which he was removed on Friday after collapsing from a heart attack while walking on Eighth Avenue near Fortieth Street. He never regained consciousness. His age was 68.
Mr. Pape, who had exhibited his pictures in Paris, Munich and many American cities, was born in San Francisco. He received his art education in Paris in the studios of Boulanger, Lefebvre and Doucet and at the Ecole des Beaux Arts under Gerome and Laurens.
After teaching for a year in the Cowles Art School in Boston, Me. Pape came to New York and started his own school, of which he was the chief instructor. He was also a stage designer, his work in this field including the settings for the production of Percy Mackaye’s “Canterbury Pilgrims,” given in honor of President Taft at Gloucester, Mass., in 1909.
In 1895 he designed the scenery for one of the earliest productions of “Trilby,” which was presented in Sherry’s ballroom, Alice Monroe Pape, the artist’s first wife, who died in 1911, appeared as Trilby and the late Evart Jansen Wendell acted the Laird.
Mr. Pape had long been member of The Players, for which he was proposed by Mark Twain. He also was a member of the United Arts Club of London and a fellow of the Royal Society of Arts of London.
Surviving are his widow, who was Alice Byrne at their marriage in 1920; a son by his first wife, Moritz Pape, and a bother, August Pape, both of San Francisco.
Further Reading
Illustrators: Biography and The Gloucester Pageant
Wikipedia
Illustrators: Biography and The Gloucester Pageant
Wikipedia
(Next post on Monday: Shelly Leferman, Letterer, Artist, Colorist and Writer)
Monday, September 20, 2021
Comics: Comic Book Trademarks, Part 2
Images from the 1940 Official Gazette of the United States Patent Office
Related Post
(Next post on Monday: Eric Pape, Illustrator and Painter)
Monday, September 13, 2021
School Days: Berk Anthony and Sparky the Sun Devil
Berk Anthony is the artist who created the mascot, Sparky the Sun Devil, for Arizona State College, known today as Arizona State University (ASU). Currently, ASU athletic teams are represented by a three-tine pitchfork. Sparky appears as a costumed character at the school’s sports venues and other events.
ABOUT THE ARTIST
Berkeley Frederick Anthony was born on December 31, 1908, in Los Angeles, California. Anthony’s full name and birth information were on his World War II draft card. Find a Grave said his parents were Howard E. Anthony and Olga Gertrude Anthony. The California Death Index, at Ancestry.com, said his mother’s maiden name was Olsen. According to the California Birth Index, at Ancestry.com, the maiden name Olsen was recorded on the birth certificate of “Gordon B. Anthony” who was born on December 31, 1908 in Los Angeles.
In the 1910 U.S. Federal Census, “Gordon Anthony” and his parents, Howard and Olga, were in the household of Fred and Mayetta Anthony, who were Anthony’s paternal grandparents. They resided in Los Angeles at 646 West 41st Street. Anthony’s father was a traveling salesman and his grandfather was an engraver.
The 1920 census said “Beasley Anthony”, his parents and paternal grandparents lived in Alhambra at 900 Dos Robles. Based on the 1910 and 1920 censuses, Anthony’s birth name was Gordon Beasley.
In the summer of 1926 “Berkeley Anthony” (below) graduated from Los Angeles High School.
Anthony continued his education at Stanford University in Palo Alto, California. He was the editor of the school’s humor publication, The Chaparral.
While in school, Anthony contributed art to Overland Monthly and Out West Magazine, October 1929. Information about his art training has not been found.
The Oakland Tribune, October 8, 1931, noted Anthony’s involvement in an annual football game between humorists and journalists.
The San Francisco Chronicle, January 8, 1933, listed the students who were awarded degrees in the autumn quarter. In the School of Social Sciences, Anthony received an economics degree.
The 1934 San Francisco city directory listed Anthony and his wife, Harriet, at 1053a Broadway. Anthony worked in advertising.
Anthony illustrated the book, I Think I Am Slowly Recovering: Letters from a Forgotten Democrat to His Government (1934).
In 1936 Anthony, a Democrat and artist, was a registered voter who lived at 3369 Hamilton Way in Los Angeles. The same address was in the 1937 Los Angeles city directory. The 1938 voter register said Anthony was a Republican who lived at 3892 Clayton Avenue.
Anthony was mentioned as a member of Ward Kimble’s Pinocchio animation team in They Drew as They Pleased: The Hidden Art of Disney’s Mid-Century Era (2018). Pinocchio was released in February 1940.
Anthony was at the same address in the 1940 census. He was divorced and worked as an animation artist. In 1939 he earned three-thousand dollars. After the census enumeration in April, Anthony’s voter registration address was 224 South Commonwealth Avenue.
The same address was on Anthony’s World War II draft card which he signed on October 16, 1940. His employer was Walt Disney. Anthony was described as six feet and one inch, 153 pounds, with blue eyes and brown hair.
Anthony enlisted in the Army on May 21, 1941. Eight days later a large number of Disney animators went on strike. It’s not known if Anthony was for or against the strike.
Anthony’s Army duties were noted in film and entertainment trade publications. Variety, July 2, 1941, said
H’wood Moves to N.J. FortFort Monmouth, N.J., July 1.Large contingent of drafted Hollywoodites already here has been swelled during the past week by the arrival of a flock more. They are assigned to the Army’s Training Film Production Unit, headquartered here under command of the Signal Corps.Among the newcomers was Lester Cooper, former Warner Bros. writer, who was transferred from Camp Callan, Cal. He’s doing scripting on the training pix. Other arrivals were principally cartoonists, six of them from the Disney plant. They are Berk Anthony, Rodell Johnson, Victor Michonski, George Paliwoda, George Feed and Robert Perry.
Film Daily, July 10, 1941, said Anthony was in the Signal Corps Script Division.
Film Daily, August 4, 1941, noted “Berk Anthony, Disney story man, has considerable footage ... in “The Reluctant Dragon” ... i.e., the straight photography portions.”
Film Daily, August 11, 1941, said “... Script department is supervised by Capt. Rigby. Personnel and their former occupations include Pvt. Berk Anthony, Disney …”
Film Daily, October 1, 1941, reported “... Lieut. Julian Blaustein and Pvt. Berk Anthony took another flying trip to Fort Monroe in Virginia for further fact-finding on their Coast Artillery project.”
An article in Variety, October 29, 1941, said
Flock of Showmen Discharged Nov. 1–3Ft. Monmouth, N.J., Oct. 28.Army training film labs lose a flock of professional talent with the discharge of the final 23 men over the 28-year-old category in two groups being released from service Nov. 1 and 3. ...... To be released from service as of Nov. 3 are Berkeley F. Anthony, Disney unit story director ...
Film Daily, November 5, 1941, said
Training Film Lab. Loses 25 More Pic, Radio Men... Many of the men will return to the film and radio industry. Granville (Owen) Scofield will take up his acting career where it left off with “L’il Abner.” Herman Cohen returns to his job at Schlesinger’s and Berk Anthony will be back at Disney’s. Floyd Foran and Austin Doyle return to Technicolor. Donald Mike Robinson hopes for an early opening for his play written with Brother Charley Robinson. Joe Thompson is due back in the production department at NBC after a vacation in California.
Motion Picture Herald, November 12, 1941, said
New Groups Join Army and Navy... Also Granville (Owen) Scofield, film actor; Herman Cohen, Schlesmger Studios; Berk Anthony, Disney Studios; Floyd Foran and Austin Doyle, Technicolor; Joe Thompson, NBC production staff in California; Dick Blake, screen writer; Bob Hoover, Columbia writer ...
After his release from the Army, Anthony joined the Naval Reserve. Veterans’ Gravesites, at Ancestry.com, said Anthony served from February 25, 1942 to April 21, 1946. His naval rank was commodore.
Anthony’s 1944 California voter registration listed his address as 1919 North Argyle Avenue in Los Angeles.
On April 17, 1945 Anthony married Beverly L. Koenig according to the California Marriage Record at Ancestry.com.
Anthony’s 1946 California voter registration address was 71554 Park Avenue in Los Angeles.
In 1946 Anthony stayed away from animation and found employment at Telefilm. He was in charge of production. In the 1950s Anthony worked at the aerospace company, Lockheed.
The Santa Cruz Sentinel, March 1, 1959, reported Anthony’s suicide. He was laid to rest at Golden Gate National Cemetery.
SIDEBARS
The Birth of the Sun Devils and Sparky
Sun Devil Athletics said
The nickname “Sun Devils” is the third in the school’s history. Back when Arizona State was still the Tempe Normal School, the student body chose “Owls” for its moniker, later changing it to “Bulldogs” when it became the Arizona State Teachers College. On Nov. 8, 1946, the student body voted 819 to 196 to make the change to the “Sun Devils” after frequent appeals made in The State Press—the student newspaper. The moniker was officially adopted on Nov. 20—Sparky’s birthday. Sparky the Sun Devil has been the official mascot of Arizona State University ever since. The problem of coming up with a face for the Sun Devil was handed over to the late Bert [sic] Anthony, an artist for Walt Disney. Anthony, designed the current Sun Devil logo we know and love today. ...
Anthony drew Sparky in 1947. The Official Gazette of the United States Patent and Trademark Office, April 14, 1987, said the first use of Sparky was on September 2, 1947, which was the same date of the Sun Devils first use.
There are two excellent articles on the history of Sparky and the Sun Devils name. ASU Insight, April 20, 1987, published John Matthews’ “Normals to Bulldogs to Sun Devils” on pages 10 and 11. Azzam Almouai’s investigative report, “Sparky’s Origins: The search for ... Disney?”, appeared in The State Press on September 12, 2018 and later online. Both articles said Sparky’s first appearance was in The State Press on September 26, 1947, in an advertisement for Bright’s Style Shop. Matthews said The State Press added Sparky to its masthead on November 14, 1947.
According to Matthews, Anthony created Sparky free of charge. So, how did Anthony, a Californian, get involved in an Arizona art project? Matthews and Almouai identified Walter E. Craig as the person who contacted Anthony, a Stanford schoolmate, class of 1932. Walter Early Craig (1909–1986) was born in Oakland, California, where he was recorded in the 1910 and 1920 censuses. The 1930 census listed him in Maricopa County, Arizona. Craig received a Bachelor of Arts degree from Stanford University in 1931 and a Juris Doctor from Stanford Law School in 1934.
Matthews also described the meeting at Arthur E. Burgher’s home where the Sun Devils name was conceived.
Angels and Devils
Arthur E. Burgher was the first president of the Sun Angels, an organization devoted to raising funds for ASU’s athletic programs. Burgher’s role in the Sun Devils name was detailed in ASU Insight, April 20, 1987. A comment at flickr said
... Arthur Burgher, co-owner of Tempe Citrus Company/Tempeco Groves, and an enthusiastic supporter of ASU athletics led the successful campaign to replace the old ASU Bulldog mascot with “Sparky, The Sun Devil”.
Arthur Epperson Burgher was born on June 26, 1904, in Dawson, Nebraska, according to his World War II draft card. In 1923 Burgher graduated from Central High School in St. Joseph, Missouri. He continued his education at the University of Missouri. The 1930 census recorded Burgher in Scottsdale, Arizona, where he lived with a cousin. Burgher was a foreman at a citrus farm. Soon after the census he married Elisabeth Swofford on April 4, 1930. The 1940 census said the couple and their daughter lived in Maricopa, Arizona. Burgher was a field executive who earned $2,300 in 1939. On February 16, 1942 Burgher signed his World War II draft card which said he was employed by the Arizona Citrus Growers Association.
The Desert Grapefruit, October 1946, said
Dwight C. Hartle and Art Burgher, co-owners, began packing operations at the newly-purchase Tempe Citrus Company, Tempe, plant last week.Formerly owned by Lynn Bayless and known as Bayless Fruit Company, Phoenix, the present plant and equipment was located in Tempe this year, and then sold ‘lock, stock and barrel’ to the present owners.
In November 1947 the Tempe Citrus Company filed an application to trademark Tempeco Groves which was used on a crate label.
Burgher passed away on March 3, 1974 in Los Angeles. His obituary is here.
The Copyright
The Omaha World-Herald, December 11, 1950, published the following Associated Press item.
The Devil Made Me Do It
Consolidated Citrus Growers of Mesa, Arizona paid homage to ASU when it produced a Sun Devil crate label in 1952. The company filed for a trademark in September 1952. The figure of a devil charging with a three-tine pitchfork, by an unknown artist, was clearly based on Anthony’s depiction of Sparky.
Possible Influences on Sparky’s Design
Betty Boop in Red Hot Mama (1934)
Donald’s Better Self (1938)
Feature Comics #69, July 1943
Apple Andy (1946)
Traffic with the Devil (1946)
Suspense Comics #11, June 1946
Racked, November 20, 2017:
How Tights Took the Devil
From Terrifying Demon
to Mustachioed Prankster
Sparky Gets a Makeover, Twice
1983 Recording
On October 11, 1985, the Arizona Board of Regents filed an application to trademark Sparky. The Official Gazette of the United States Patent and Trademark Office, April 14, 1987, published the latest version of Sparky. At the bottom it said the first use of Sparky was on September 2, 1947.
Sparky in the ASU Sahuaro Yearbooks
1948
Sun Devil Band wore a Sparky shoulder patch.
1949
Paul V. Trovillo, Dean of Men, holds State Press
newspaper with Sparky in the masthead.
1956
Sun Devil Band visited Disneyland.
1957
Sun Devil Band half-time performance displayed Sparky on tuba covers.
1958
Sun Devil Band visited Disneyland.
Sun Devil Band on the road again
1959
Sun Devil Band Director, Harold Hines, left,
with a Sparky shoulder patch
1963
The second version of Sparky was televised
on March 16, 1963 during the
Design Controversies
Profile of a Sun Devil
Below is most of the ASU yearbook wrap-around cover, Sahuaro 71; art on the spine of the book is missing. ASU graduate Barry Shepard and his company, shr, produced the art. A full-page article detailed the controversy about the Sun Devil head to replace Sparky and debut at the 1970 Peach Bowl. SHR copyrighted the design. The ASU Library’s Digital Repository has images of other Sun Devil designs which were voted on by the students and alumni in 1972.
Did Orange Julius Get Squeezed?
A Mental Floss article, dated April 10, 2007, said the ASU alumni association threatened the Orange Julius company with a lawsuit because its logo had similarities to Sparky. Documentation of the proposed lawsuit has not been found.
Orange Julius began in 1926. A trademark application was filed and published in the Official Gazette of the United States Patent Office, August 2, 1949, for the design below. The slogan, “A Devilish Good Drink”, was included.
A new design was developed by an unknown person or firm and debuted September 26, 1969. On January 10, 1974, a trademark application was filed. The design became a registered trademark on January 28, 1975. The slogan, “A Devilish Good Drink”, was not included.
The stylized lettering appeared to have been influenced by poster lettering of the psychedelic era. Unlike Sparky, the sitting cartoon devil wore a cape and had no facial hair. He held a three-tine pitchfork with arrowhead points. On Sparky’s pitchfork only the middle tine had an arrowhead point. The cartoon devil was replaced, beginning in 1978, by a series of typographic designs.
Further Reading and Listening
Arizona State University: ASU owned trademarks
United States Patent and Trademark Office: Sun Devils
Valley 101: Was Sparky the Sun Devil created by a Disney animator?
Pixellogo: Arizona State University Reveals New Logo
History Advertising: How Arizona State University became the Sun Devils
ASU News: A look back at Sparky the Sun Devil mascot
State Press: A brief history of Sparky the Sun Devil
Die Hard Devil: How Arizona State University Became the Sun Devils
Virginia-Pilot, October 1, 2007: Arizona State gives Salem H.S. devil of a time about nickname
Las Vegas Trademark Attorney, October 5, 2007: Arizona State University Alleging Trademark Infringement by High School Team Named the SunDevils
East Valley, October 7, 2011: It’s all about ASU’s image as others try to steal Sparky
The State Press, February 27, 2013: What makes ASU?
Packer News, July 20, 2015: ASU says Florida High School should forget the fork
Decal sample at eBay
(Next post on Monday: Comic Book Trademarks, Part 2)
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