Lettering: The Wizard of Oz

Photoplay
September 1939

Premiered August 10, 1939
Orpheum Theatre, Green Bay, Wisconsin

Hollywood premiere, August 15, 1939
Grauman’s Chinese Theatre

New York City premiere, August 17, 1939
Loew’s Capitol Theatre

Opened nationwide August 25, 1939


(Next post on Monday: Trademarks, September 18, 1934)

Lettering and Typography: Walk Like an Egyptian

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(Next post on Monday: The Wizard of Oz)

Comics: Herb Cooper, Letterer

Herbert Arthur “Herb” Cooper was born on February 16, 1927, in Manhattan, New York, New York, according to his World War II draft card which had his full name. However, his obituary in the Central New Jersey Home News (New Brunswick, New Jersey), April 24, 1991, said Brooklyn was his birthplace.

Cooper and his family have not yet been found in the 1930 U.S. Federal Census.

The 1940 census recorded Cooper as the third of four children born to Benjamin and Sarah, both Russian emigrants. His father was a clerk at a men’s clothing store.

Home News said Cooper attended the Mannes School of Music in New York City. At some point he studied lettering and calligraphy and joined the International Society of Scribes.

Cooper enlisted in the Army on December 19, 1945 at Greensboro, North Carolina. At the time his occupation was in the category of hotel and restaurant managers. His description was five feet five inches, 135 pounds, with green eyes and brown hair. Home News said Cooper was “an Army Air Corps veteran of World War II, … served in Special Services Ernie Pyle Theatre and in cryptography services.” Cooper’s veteran’s file said he was discharged December 24, 1946. Cooper’s address was 601 Kosciusko Street in Brooklyn where his parents lived.

On April 7, 1951, Cooper and Marilyn Rapport obtained a marriage license in Queens, New York.

Who’s Who of American Comic Books 1928–1999 estimates Cooper’s lettering career began in the 1950s at Marvel Comics. In 1968 Cooper’s name appeared on splash pages.
 

In Alter Ego #49, June 2005, Jim Amash interviewed Carl Burgos’ daughter, Susan, who said

… family and friends were invited over to the house. I remember Stan Starkman, George Kapitan, and Herbie Cooper from Timely Comics coming to visit. …

George Kapitan was a real sweetheart, as was his wife, Rose. Stan and Suzie Starkman, and Herbie and Marilyn Cooper would come over, too. I know George and Herbie aren’t with us any longer. I liked those guys, and they were a charming group, but my dad didn’t mix his kids with his friends. We’d come out and say, “Hi,” and then go back into our rooms. [laughs] …

In Alter Ego #134, July 2015, Richard J. Arndt interviewed Stan Goldberg who said

… Socially we’d go out and do stuff together [in earlier years]. Stan and his wife, Carl Burgos and his wife, Stan Starkman—he was a letterer who went to DC, and Herbie Cooper, another letterer who formed his own printing company. These were all guys from the old bullpens. We’d go out every month, go to dinner or the theater. We’d meet in the city for a Sunday brunch. It was a whole group of people that we stayed close with. …

Cooper passed away April 23, 1991, at his home in Fords, Woodbridge Township, New Jersey. Below is his obituary.

Herbert Cooper, 64
Woodbridge—Herbert A. Cooper died yesterday at his home in the Fords section. He was 64. He was born in Brooklyn and lived in Fords for the past 31 years. Mr. Cooper was a self-employed calligrapher for 40 years before retiring in 1990. He attended the Mannes School of Music in New York City and was a member of the International Society of Scribes. He was an actor with the East Brunswick Community Theater, where he played many leading roles. Mr. Cooper also acted in many off-Broadway productions. An Army Air Corps veteran of World War II, he served in Special Services Ernie Pyle Theatre and in cryptography services.

Surviving are his wife, Marilyn Rapport Cooper, three daughters, Wendy Fitzgerald of Edison, Laurie Keller of Iselin and Cara Peterson of Fords; a son, David S. of Woodbridge; a brother, Abraham of East Brunswick; a sister, Ethel Cooper of Brooklyn, and a granddaughter.

Services will be today at 1:30 p.m. from Flynn & Son Funeral Home, 23 Ford Ave., Fords. Burial will be at Beth Israel Memorial Park in Woodbridge.

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(Next post on Monday: Walk Like an Egyptian)

Alphabets: Push Pin Studio in the Alphabet Thesaurus, Volume 3

Alphabet Thesaurus, Volume 3
Photo-Lettering, Inc.
Alphabet designer credits are from the index.

Page 120: Blimp
by Seymour Chwast
Seymour Chwast: The Left-Handed Designer (1985), page 132: Chwast said Blimp was based on a wood type font.

Page 396: Push Pin Art Deco

by Milton Glaser and Seymour Chwast

Page 400: Filmsense

by Milton Glaser and Seymour Chwast

Seymour Chwast: The Left-Handed Designer (1985), page 132: Chwast said Filmsense was the logo for the studio’s film division, and based on Glaser’s letterhead for the studio.

Page 409: Baby Teeth

Milton Glaser Graphic Design (1973), page 164: Glaser said the inspiration for Baby Teeth was a tailor’s sign in Mexico City.

Pages 414 and 415: Babyfat

Milton Glaser Graphic Design (1973), page 160: Glaser said Babyfat was his first alphabet design.

Pages 420 and 421: Eightway

by Milton Glaser and George B. Leavitt

Page 422: Houdini

by Milton Glaser and Seymour Chwast
Milton Glaser Graphic Design (1973), page 166: Glaser said he wanted to create a letterform that gradually disappeared as a line was removed.

Page 423: Push Pin Myopic

by Milton Glaser and Seymour Chwast

Seymour Chwast: The Left-Handed Designer (1985), page 132: Chwast said the alphabet could have an infinite number of drop shadows.

Page 431: Artone

by Seymour Chwast

Seymour Chwast: The Left-Handed Designer (1985), page 132: Chwast said Artone began as a trademark, a lowercase A (below, lid and front of box for 32 ounce bottle). Then he developed an alphabet based on Art Nouveau.

(Next post on Monday: Herb Cooper, Letterer)

Lettering: Trademarks, September 11, 1934

Official Gazette of the United States Patent Office

(Next post on Monday: Push Pin Studio in the Alphabet Thesaurus, Volume 3)