Monday, August 5, 2024

Comics: James Daleo, Letterer, Commercial Artist and Art Agency President


Who’s Who of American Comic Books 1928–1999 has an entry for James Dale who was a letterer at the Harry “A” Chesler comic book shop. Dale has not been found in census, military or death records. However there was a James Daleo/D’Aleo, a commercial artist, who is a good match for Dale. 

James G. Daleo was born on January 25, 1910 in New York, New York, according to his World War II draft card. His middle initial appeared on his marriage license application. 

In the 1910 United States Census, Daleo (line 13) was the youngest of six children born to John and Rozina, both Italian immigrants. His father was a plasterer. The family resided in Manhattan at 228 ? 107th Street


Daleo has not yet been found in the 1915 New York state and 1920 censuses.

The Daily Star (Long Island City, New York), May 29, 1922, reported the P.S.A.L. buttons for students of P.S. 22 in Flushing, New York.
P.S.A.L. shield-shaped buttons will be awarded this week to pupils of P. S. 22, Murray Hill, Flushing, who qualified in running, and chinning: 

Bronze Medals.
6A—Raymond Asselta, James Callan, James D’Aleo, ...
The 1925 New York state census counted Daleo (line 38), his parents and siblings in Flushing at 174 South Street. 


According to the 1930 census, Daleo was a draughtsman at an aircraft company. Information about his art training has not been found. He lived with his parents in Flushing at 45-53 157th Street. 


Daleo’s mother passed away on April 6, 1938. 

On June 18, 1938, Daleo obtained, in Queens, marriage license number 4162. The date of his marriage is not known.

Daleo may have been at the Chesler Studio in the mid- to late 1930s. 

The 1940 census, enumerated in April, said Daleo was a commercial artist (line 25) whose highest level of education was the fourth year of high school. He and his wife, Frances, lived with her mother, Anna Sturm, in Jackson Heights, Queens, New York, at 31-20 81st Street.


On October 16, 1940, Daleo signed his World War II draft card. His address was unchanged. Daleo was self-employed with an office in Manhattan at 415 Lexington Avenue. His description was five feet nine inches, 151 pounds, with brown eyes and black hair.


Eight months earlier the New York Sun, February 17, 1940, noted the new address, 415 Lexington Avenue, of Rapid Art Service. 


Apparently Daleo was the founder or one of the partners in Rapid Art Service, Inc. Its services included photographic and graphic design, production and printing. The operation of the Chesler Studio may have inspired Daleo to establish his own business in the more lucrative field of advertising. 

Rapid Art Service was mentioned in a 1949 issue of Advertising Agency and Advertising Age, September 26, 1949. 

The 1950 census said Daleo (line 2) had the same address. He was a commercial artist at an art agency. Daleo had a son, Ronald, and daughter, Rosanne.


The Official Gazette of the United States Patent Office, July 21, 1953, published the patent of Daleo and Samuel Foglio, Jr. (also see Google Patents). 



Rapid Art Services, Inc.
45 W 18 NY 11 Or 5-4375 
Commercial printing 
Pres James Daleo 
VP Samuel Foglio 
Sec Michael Sotto 
Cap $100,000 
Off 3 Fac 40 
Ft 10,000 
Daleo and vice-president Foglio were the patentees of a display case. 

Sales Management, May 17, 1957

Daleo’s wife passed away on February 21, 1954 according to the New York, New York Death Index at Ancestry.com. She was laid to rest at Mount Saint Mary Cemetery. On September 18, 1965, Daleo remarried to Mildred Mendelow.

Art Direction, January 1958

Art Direction, August 1958

Art Direction, January 1960

The Standard Directory of Advertisers, Volume 1, 1968, had this entry.
Rapid Art Service, Inc.
304 E. 45th, New York, N.Y. 10017
Tel.: 212-MU 3-8215
Visual Aids, Complete Layout, Art & Mechanical Services, Printing of Promotional Materials, Silk Screening: Rapid Box Easels
Merchandising & Promotion Associates 
W. Marshall May (GM)
James Daleo (Pr)
Michael Sottosanti (Tr)
—Direct
(Media: 6-11-27)
At some point Daleo left Rapid Art Service and retired to Florida. Rapid Art Service was acquired in 1976 by Comart Associates, Inc., a full-service marketing and promotion agency. 

Daleo passed away on April 17, 1994 according to the Florida Death Index at Ancestry.com. The News-Press (Fort Myers, Florida), April 19, 1994, published a death notice. 
Daleo, James, 84, of Cape Coral died Sunday. Graveside service today. Arrangements by Coral Ridge Funeral Home and Cemetery.
Daleo was laid to rest at Coral Ridge Cemetery


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(Next post on Monday: An Ambigram and Almost an Ambigram)

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