Back at my studio, I enlarged the photocopy and drew a grid over the words. I placed tracing paper over the photocopy and sketched out the letters.
Next, I drew guidelines on the tracing paper and refined the letterforms.
On September 23, I faxed the results to Jim. He called back and said, “Make the letters bolder.”
The next day I worked on a bolder version of the logo and alternate ampersands. I faxed the new version on October 3 and it was approved.
On October 10, I enlarged the bold version and added guidelines. It was positioned on my light box then a sheet of LetraMax was placed on top. The inking was smooth and quick. I delivered the finished logo on Monday, October 14.
Months later, the original art was returned. I saw that the first letter of the Russian word had been changed. Someone in the production department had drawn a new letter and rubber-cemented it over my art. When I peeled off the patch, a spot of the ink came off with it.
Months later, the original art was returned. I saw that the first letter of the Russian word had been changed. Someone in the production department had drawn a new letter and rubber-cemented it over my art. When I peeled off the patch, a spot of the ink came off with it.
(Next post on Monday: Comedy)
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