In 1984, Mike Luckman requested a new logo design.
Letterhead comp; head of the store mascot
Enlargement of above sketch
Tight rendering of logo
Adjustments made to a few letters and spacing
Letterhead comp; the head of the store mascot
Art in India ink on 2-ply plate-finished bristol board;
3 5/32 by 13 29/32 inches / 8 by 35.3 centimeters.
This logo was used for the next 20 years.
Envelope and business cards
Advertisement for the uptown store
appeared in Locus May 1985.
Small shopping bag
Canvas tote bag
Redesigned business cards
A selection of store signing promotions
Production art for 1996 Village Voice ad