Tuesday, July 17, 2012

Anatomy of a Logo: Forbidden Planet, Part 2


In 1984, Mike Luckman requested a new logo design.


Letterhead comp; head of the store mascot
was removed

Enlargement of above sketch

Tight rendering of logo

Adjustments made to a few letters and spacing

Letterhead comp

Letterhead comp; the head of the store mascot
was removed

Art in India ink on 2-ply plate-finished bristol board;
3 5/32 by 13 29/32 inches / 8 by 35.3 centimeters.
This logo was used for the next 20 years.

Envelope and business cards

Letterhead

Advertisement for the uptown store
appeared in Locus May 1985.

Small shopping bag

Canvas tote bag

Redesigned business cards

Calendar bookmarks

A selection of store signing promotions

1985

1986

1987

1988

1989

1990

Production art for 1996 Village Voice ad

My headline but not my postcard design.

(Part 1; next post on Friday: Ira Schnapp)

2 comments:

  1. Hmm! Awesome and such a creative Hmm! Awesome and such a creative logo design work. I like your research work. thanks for sharing.

    ReplyDelete
  2. Wow great, it is absolutely attractive and awesome Custom Logo Design, thanks a lot to share this very impressive work with us.

    ReplyDelete