Monday, September 24, 2012

Anatomy of a Logo: Perpetual Notion


Perpetual Notion was a New York City design studio formed by Tom Chung and Dale Campbell in the 1980s. In the mid-1970s I met Tom at Arizona State University when we were students. Dale was one of Tom’s classmates. Tom showed me some his logo designs for the new studio. I sketched a logo as an ambigram. Tom reworked my sketch, lettered the logo and designed the stationery.



(Related posts: Ambigrams, Scott Kim, John Langdon;
next Monday: Olivia De Berardinis’ Exotica Calendar)

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