I don’t have the thumbnail sketches but the concept was based on showing Fields in boxer shorts. Below are the top hat, headless Fields figure and lettering drawn on vellum. The lettering was based on the Koloss typeface in the Letraset catalog. (The alphabet can be viewed here.) Graphite was rubbed on the reverse side of the vellum then the top hat and lettering were transferred to illustration board and inked. Letratone was adhered over the lettering and parts of the hat. Four dancing figures, wearing different patterned orange shorts, were rendered in ink and gouache. Pantone paper was used for the background. The first version had an orange background. The second version used brown which made the orange shorts pop out.
Catalog design by Leon Dunn, ASU Graphic Design Workshop
Cover photography by Chris Hornung
Typeface: ITC Tiffany
Dimensions: 7.0625 x 7.4375 inches / 18 x 18.9 centimeters
(Next post on Monday: Casa Grande Neon Sign Park)