Photo-Lettering, Inc.
Alphabet designer credits are from the index.
Page 120: Blimp
by Seymour Chwast
Seymour Chwast: The Left-Handed Designer (1985), page 132: Chwast said Blimp was based on a wood type font.
Page 396: Push Pin Art Deco
by Milton Glaser and Seymour Chwast
Page 400: Filmsense
by Milton Glaser and Seymour Chwast
Seymour Chwast: The Left-Handed Designer (1985), page 132: Chwast said Filmsense was the logo for the studio’s film division, and based on Glaser’s letterhead for the studio.
Page 409: Baby Teeth
Milton Glaser Graphic Design (1973), page 164: Glaser said the inspiration for Baby Teeth was a tailor’s sign in Mexico City.
Pages 414 and 415: Babyfat
Milton Glaser Graphic Design (1973), page 160: Glaser said Babyfat was his first alphabet design.
Pages 420 and 421: Eightway
by Milton Glaser and George B. Leavitt
Page 422: Houdini
by Milton Glaser and Seymour Chwast
Milton Glaser Graphic Design (1973), page 166: Glaser said he wanted to create a letterform that gradually disappeared as a line was removed.
Page 423: Push Pin Myopic
by Milton Glaser and Seymour Chwast
Seymour Chwast: The Left-Handed Designer (1985), page 132: Chwast said the alphabet could have an infinite number of drop shadows.
Page 431: Artone
by Seymour Chwast
Seymour Chwast: The Left-Handed Designer (1985), page 132: Chwast said Artone began as a trademark, a lowercase A (below, lid and front of box for 32 ounce bottle). Then he developed an alphabet based on Art Nouveau.
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(Next post on Monday: Herb Cooper, Letterer)
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