Monday, June 24, 2019

Alphabets: Photo-Lettering Inc. Catalogs



Photo-Lettering, Incorporated
216 East 45th Street / New York, NY 10017
Logo by Ed Benguiat

Photo-Lettering No. 1
1973
Covers and selected pages

 Photo-Lettering Three!
1974
Covers and selected pages

U&lc.
June 1977

1977 Alphabet Yearbook
Cover and selected pages


 Typefolio
1979



Life With Letters as They Turned Photogenic
Edward Rondthaler
Hastings House, 1981

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9 comments:

  1. TobiNovember 8, 2019 at 4:55 AM

    hi Jay
    how can i reach you, would like to ask you some questions
    thanks for reply

    ReplyDelete
    Replies
    1. Alex JayNovember 8, 2019 at 7:34 AM

      You can ask your questions here in comments. Other readers may be interested in your questions and my answers.

      Delete
    2. TobiNovember 11, 2019 at 2:21 AM

      do you have all PLINC Catalogues? If yes could you take some photos of special types
      thanks

      Delete
    3. Alex JayNovember 12, 2019 at 7:52 AM

      I do not have all of the catalogs. Is there a particular typeface you're looking for?

      Delete
  2. TobiNovember 13, 2019 at 6:28 AM

    there ae more but i would like to see Cola Script (maybe another showing) and Parcella Latina Swash

    ReplyDelete
  3. HJWDecember 16, 2019 at 3:22 PM

    This is incredible. Thank you so much!

    ReplyDelete
  4. JannatMarch 3, 2022 at 3:33 AM

    This is incredible. Thank you so much!

    ReplyDelete
  5. Rick StarkAugust 12, 2023 at 5:17 PM

    I’m transported back to an old, old, New York space, atmospheric and frosty — Ed Benguiat’s SVA night class. These were the textbooks!

    I’m here, via pinterest, in mid-search for an image of the huge, red white n blue P-L ‘BICENTENNIAL TYPES’ poster c 1975. Any leads appreciated!
    Will now see what I’ve been missing here! Thanks for these surprise touchstones!

    ReplyDelete

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