The Blackglama advertising campaign, What becomes a Legend most?, began in 1968. The typeface resembles Akzidenz-Grotesk. In 1972, the typeface, Fat Face, was used for the headline and brand name.
48th Annual of Advertising, Editorial and Television Art and Design (1969)
Fat Face was designed by Ronné Bonder and Tom Carnase in 1970. Fat Face was offered by Lubalin, Smith, Carnase (LSC). Later, Fat Face became part of the International Typeface Corporation (ITC). In the Photo-Lettering Inc. catalogs, the typeface was known as Fatface.
Alphabet Thesaurus Volume 3 (1971)
Blackglama Models
1968: Lauren Bacall, Bette Davis, Judy Garland, Melina Mercouri, Barbara Streisand
1969: Joan Crawford, Marlene Dietrich, Lena Horne
1970: Brigitte Bardot, Maria Callas, Rita Hayworth, Leontyne Price (New York, December 20, 1971),
Rosalind Russell, Barbara Stanwyck
1971: Claudette Colbert, Paulette Goddard, Ruby Keeler
1972: Pearl Bailey, Carol Burnett, Carol Channing (The New Yorker, October 8, 1972), Ethel Merman
1973: Peggy Lee, Liza Minnelli, Diana Ross (Ebony, October 1976)
1974: Raquel Welch
1975: Mary Martin, Beverly Sills
1976: Martha Graham, Lillian Hellman, Margot Fonteyn, Rudolf Nureyev (New York, September 3, 1979)
1977: Suzy Knickerbocker, Shirley McClaine, Liv Ullmann (Vogue, October 1977), Diana Vreeland
1978: Faye Dunaway (The New Yorker, October 30, 1978), Joan Fontaine, Helen Hayes
1971: Claudette Colbert, Paulette Goddard, Ruby Keeler
1972: Pearl Bailey, Carol Burnett, Carol Channing (The New Yorker, October 8, 1972), Ethel Merman
1973: Peggy Lee, Liza Minnelli, Diana Ross (Ebony, October 1976)
1974: Raquel Welch
1975: Mary Martin, Beverly Sills
1976: Martha Graham, Lillian Hellman, Margot Fonteyn, Rudolf Nureyev (New York, September 3, 1979)
1977: Suzy Knickerbocker, Shirley McClaine, Liv Ullmann (Vogue, October 1977), Diana Vreeland
1978: Faye Dunaway (The New Yorker, October 30, 1978), Joan Fontaine, Helen Hayes
1979: Lillian Gish, Angela Lansbury, Renata Scotto
1980: Merna Loy, Ann Miller, Maggie Smith, Lana Turner
1981: Luciano Pavarotti, Gloria Swanson, Natalie Wood
1982: Julie Andrews, Sophia Loren
1983: Elizabeth Taylor
1984: Lucille Ball, Dinah Shore
1985: Ann-Margaret
1986: Cher
1987: Audrey Hepburn
1988: Catherine Deneuve
1989: Claudette Colbert (second appearance)
1990: Ray Charles
1991: Jessica Tandy
1992: Jessye Norman
1993: Debbie Reynolds
1994: Tommy Tune
Further Reading and Viewing
Fonts in Use, ITC Fat Face
Blackglama, The Archive and Photographs
Jane Trahey on Women & Power (1977)
American Photographer, December 1978
What Becomes a Legend Most?: The Blackglama Story (1979)
New York, April 23, 1984, “Legends and One-Liners”
New York, May 21, 1984, “Unbecoming Legend”
Medium, B = Blackglama Fur Coat
Adweek, Why Blackglama Minks Dumped Their Divas
(Next post on Monday: A Few Details About Ronné Bonder, Graphic Designer and Entrepreneur)
1981: Luciano Pavarotti, Gloria Swanson, Natalie Wood
1982: Julie Andrews, Sophia Loren
1983: Elizabeth Taylor
1984: Lucille Ball, Dinah Shore
1985: Ann-Margaret
1986: Cher
1987: Audrey Hepburn
1988: Catherine Deneuve
1989: Claudette Colbert (second appearance)
1990: Ray Charles
1991: Jessica Tandy
1992: Jessye Norman
1993: Debbie Reynolds
1994: Tommy Tune
Further Reading and Viewing
Fonts in Use, ITC Fat Face
Blackglama, The Archive and Photographs
Jane Trahey on Women & Power (1977)
American Photographer, December 1978
What Becomes a Legend Most?: The Blackglama Story (1979)
New York, April 23, 1984, “Legends and One-Liners”
New York, May 21, 1984, “Unbecoming Legend”
Medium, B = Blackglama Fur Coat
Adweek, Why Blackglama Minks Dumped Their Divas
(Next post on Monday: A Few Details About Ronné Bonder, Graphic Designer and Entrepreneur)





















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