Showing posts with label Flash Gordon. Show all posts
Showing posts with label Flash Gordon. Show all posts

Monday, August 3, 2026

Comics: Laurens Crossley, Letterer


Laurens Sylvester Crossley was born on June 16, 1889, in Philadelphia, Pennsylvania. His full name and birth information were on his World War I and II draft cards. (Crossley’s first name was frequently written or listed as Lawrence.) His parents were Clifford Mattheys Crossley and Adelaide H. Wallazz who married in 1888 in Philadelphia. Crossley’s paternal grandfather, Sylvester, was a Civil War veteran.

A Philadelphia city directory for 1888 listed Crossley’s father as a salesman residing at 1524 Garnet. In 1894 Crossley’s father and grandfather were at 2228 Vanpelt.

On January 9, 1898, Crossley was baptized at the Church of the Advocate in Philadelphia. (Parish book at Ancestry.com).

The 1900 U.S. Federal Census recorded the Crossley family in Philadelphia at 3412 Carlisle Street. Crossley (line 81) was the oldest of four siblings; he was followed by Beatrice, Frank and Duncan. Their father was a furniture salesman at Duncan & Crossley, and also gave home decorating talks at the W.B. Moses & Sons store. 



In 1906 Crossley’s father went into business himself and advertised in many publications such as International Studio, The Philistine and Country Life. 

The New Rochelle Pioneer (New York), October 6, 1906, noted the Crossley family’s new address, “Clifford M. Crossley is now occupying the house at No. 100 Woodland avenue.” The Crossleys were listed in Dau’s New York Blue Book (1907).

The society page of the New York Herald, January 26, 1908, said
Announcement is made of the engagement of Miss Beatrice W. Crossley, daughter of Mr. Clifford M. Crossley, and Mr. Alexander Gillespie Raymond.
On December 16, 1908, Beatrice and Alexander Gillespie Raymond, a New Rochelle resident, obtained a marriage license in Manhattan, New York City. Their son, Alexander Gillespie Raymond, Jr., was born on October 2, 1909 in New Rochelle. Junior would become the cartoonist of Flash Gordon, Jungle Jim, Secret Agent X-9 and Rip Kirby, as well as an illustrator.

At some point the Crossley family moved to New York City. In the 1910 census, they resided in Manhattan at 52 West 93rd Street. Crossley’s father was an advertiser for the Wanamaker Department Store. The census said Crossley (line 15) and brother, Frank, were helpers on the Wanamaker wagon.


According to the New York Blue Book (1911) the Crossleys were residents of Roslyn, Long Island. Beatrice was erroneously included.
 

Crossley’s father and brother, Duncan, were listed in the 1913 Baltimore city directory. Their address was 1700 North Calvert.

Crossley signed his World War I draft card on June 15, 1917. He lived in Middle River, Maryland, and was a self-employed ornamental designer in Baltimore. His description was medium height and build with brown eyes and light-colored hair. No information has been found on his art training.


According to the 1920 census, Crossley (line 20) was living with his parents and brothers in Baltimore at 312 North Carey Street. Crossley’s occupation was packer at a drug company. The family address in the 1927 city directory was 10 Ailsa Avenue.


In the 1930 census Crossley (line 65) was a packer for a chemical company. He and his parents were counted in Frank Crossley’s household which included his wife and son. Their address was 6927 Harford Road in Baltimore.


On December 31, 1930, Alexander G. Raymond Jr. married Helen F. Williams in Yonkers, New York. They lived with his mother, a widow, and siblings at 33 Glenorchy Road in New Rochelle. The 1931 city directory had the same address for him. In 1932 his address was 38 Glenorchy Road. Sometime after the 1932 directory, Raymond moved to Connecticut.

The Baltimore Sun, March 9, 1934, reported the passing of Crossley’s father.

Crossley. On March 8, 1934, Clifford M., of 3009 Bayonne avenue, beloved husband of Adelaide W. Crossley (nee Wallazz). Services from the Funeral Home of Leonard J. Ruck, [illegible] Harford road, on Saturday at 8.15 A. M. Requiem Mass at St. Dominic’s Church at 9 A. M. Interment in Loudon Park Cemetery.
Crossley and his mother moved to New Rochelle, where city directories, from 1934 to 1950, listed him as an artist at 38 Glenorchy Road.

Raymond’s Flash Gordon comic strip debuted January 7, 1934. In the mid-1930s, Raymond showed the basics of lettering to Crossley. The book, Flash Gordon: The Planet Mongo (1974), said “The Flash Gordon lettering, which so fits the mood of the strip, was often done by Raymond's uncle, Larry Crossley.” The Golden Age of Big Little Books (2007) said “Raymond’s uncle, Laurens Crossley, did the lettering for the narrative.”

The 1940 census said Crossley (line 80) and his mother were in the household of Raymond’s mother, Beatrice, which included her four sons. The address was 33 Glenorchy Road. Crossley’s occupation was “art printing”, meaning lettering, in the cartooning business.


Jim Raymond’s cartoon of his brother and uncle 

Crossley signed his World War II draft card on April 25, 1942. His address in New Rochelle was 33 Glenorchy Road. His employer was Alexander G. Raymond [Jr.] of Springdale, Connecticut. Crossley was described as five feet eight inches, 200 pounds, brown eyes and bald. 


On February 20, 1945, Crossley’s sister passed away in New Rochelle. 

In the 1950 census, Crossley (line 14) was in his niece’s household. Beatrice was married to Paul Dillon, an advertising salesman. Crossley, a cartoon studio artist, was still at the same address. 


Crossley was not in the 1952 New Rochelle directory. The next available directory, 1955, listed him as an artist at 52 Leland Avenue.

Raymond died in an automobile accident on September 6, 1956. 

Crossley passed away on November 4, 1957, in Darby, Pennsylvania, according to his death certificate at Ancestry.com. The cause of death was “acute congestive heart failure & pulmonary edema”. He never married. Personal information in the death report was provided by Crossley’s brother, Frank, a chemist. For a brief time, both of them resided in Collingdale, Pennsylvania at 127 Wayne Avenue.

 

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(Next post on Monday: Art Lettering)

Monday, May 23, 2016

Anatomy of a Logo: Superman


Superman appeared in the first issue of Action Comics which had a cover date of June 1938. A year later, Superman had his own self-titled comic book.




Superman was the creation of two teenagers, Jerome “Jerry” Siegel and Joseph “Joe” Shuster. At the time, they were students at Glenville High School in Cleveland, Ohio.

The Cleveland Public Library has an incomplete collection of the school’s Glenville Torch newspapers and Olympiad yearbooks in its Digital Gallery. The earliest mention of Siegel and Shuster was in the February 19, 1931 issue of the Glenville Torch. A front page article covers the new semester’s enrollment of sophomore students which included Shuster (see bottom right-hand corner of cropped article).



Siegel’s name appeared in the editorial staff credits on page four. His name appeared in the same place on February 26.


It’s not known if Shuster was in the school’s Art Club. Below are the Art Club pages from the 1931 and 1932 Olympiad yearbooks (1933 and 1934 are not available). The art teachers were Tina G. Bernstein, Florence R. Bush and Dorothy Taylor. In the photographs are movie posters by some of the students. The letterforms are sans serif and some posters have names or titles on an arc. These posters reflected the graphics of the time.

1931

1932

Shuster also did some writing. The May 12, 1932 issue of the Torch published this piece.


If Shuster had not gone into comics, he may have had a future in theater. He and Bernard Schmittke were mentioned in the October 6, 1932 Torch.


That same issue had an historically important article about Siegel and his magazine, Science Fiction, The Advance Guard of Future Civilization. The article article said Shuster and Schmittke were among the illustrators contributing to the mimeographed magazine. The article mentioned advertisements for the magazine. The September 1932 Amazing Stories carried an advertisement for Science Fiction. (Thanks to Clint Ciroula for the image link.) 


The October 1932 Amazing Stories carried an advertisement, on page 671, for Science Fiction Digest but it’s not clear if this was Siegel’s magazine.


The Torch reported Shuster’s poster contest achievement on November 17 and 24, 1932.



Throughout 1933, Shuster continued his artistic endeavors in stage craft. 

Torch, January 12, 1933

Torch, October 5, 1933

Torch, November 2, 1933

Torch, November 9, 1933

For Thanksgiving, Shuster contributed this cartoon to the Torch, November 29, 1933.


The next issue of the Torch, December 7, 1933, explained how Shuster’s cartoon was chosen. The last paragraph may be a reference to the Superman comic strip.


The Torch, March 15, 1934, mentioned Shuster and others for their scenery work. Apparently Siegel and Shuster graduated in the Spring semester of 1934. They continued to pursue their dream of getting published.


*****


Siegel and Shuster were familiar with science fiction pulp magazines. Amazing Stories debuted with a cover date April 1926. It was followed by Astounding Stories of Super-Science dated January 1930.


The logos of these magazines influenced, to some degree, the Superman logo that Shuster designed.

The third issue of Siegel’s Science Fiction, dated January 1933, featured the villain, Superman, in “The Reign of the Superman”, by Herbert S. Fine, one of Siegel’s pen names. The story was illustrated by Shuster.


Later that year, the character was changed into a hero. Below is a detail of Shuster’s pencil sketch of the heroic Superman.


Siegel and Shuster produced a comic book called The Superman. The cover has a 1933 copyright notice in the lower left-hand corner. The comic book was not published.


Shuster’s logos are at eye-level in two point perspective. The pencilled version has the large initial S followed by letters on a straight line. The letters have telescoping shadows with shading.

On January 28, 1933, the Jimmy Cagney movie, Hard to Handle, was released. The movie poster has two letters, S and E, that are similar to those in Shuster’s pencil sketch. Maybe Shuster saw this poster or something with those letters.


For the comic book, The Superman, Shuster designed the logo on a slight arc. The S is on the same baseline as the other letters which have all changed. On the telescoping shadows, Shuster used graduated lines for the shading on the first three letters.

Another 1933 movie was King Kong which was released April 7. The logo used graduated lines for shading. These graduated lines can be seen on many postcards. Shuster could have seen this shading effect on the King Kong poster or postcards.


Comparing the 1933 The Superman logo to the 1939 Superman logo, there are major changes. The point of view has changed from eye level to bird’s eye. The shapes of nearly all the letterforms have changed. The telescoping shadow is deeper. The name begins with an initial letter larger than the others. 


Did Shuster see something that made him change his logo design? Was there a “missing link” in the evolution of the Superman logo? 

The movie, Flying Down to Rio, was released December 29, 1933. Advertisements for the movie appeared in the Cleveland Plain Dealer for four months, so there was plenty of time for Shuster to have seen the poster or lobby cards. The line, Down to Rio, has some characteristics of the 1939 Superman logo such as the bird’s eye view and letters N and R. The lobby card has a worm’s eye view. Could this be the “missing link”?



Perhaps the “missing link” was Buck Rogers who debuted in the August 1928 issue of Amazing Stories. 


On January 7, 1929, the Buck Rogers in the 25th Century A.D. comic strip started. The Buck Rogers Sunday strip began March 30, 1930. The success of Buck Rogers spawned a slew of merchandise. A 1933 Buck Rogers radio premium was sponsored by the Kellogg Company.



In 1934, the Daisy Manufacturing Company produced the Buck Rogers 25th Century Disintegrator Pistol. Below are two views of the original box.



The Buck Rogers 25th Century Liquid Helium Water Pistol was released by Daisy in 1936.


The Flash Gordon comic strip debuted January 7, 1934. The following year saw the release of the Big Little Book, Flash Gordon and the Tournaments of Mongo. In 1936, the character was adapted for the screen in a serial of thirteen chapters. Flash Gordon in the Water World of Mongo was published in 1937. Here is another “missing link” possibility.

1936

1936

1937

Another 1937 Big Little Book was Popeye and the Jeep.


1937

The Phantom comic strip started on February 17, 1936. Later that year, the strips were collected in a Big Little Book. The Sunday strip began May 28, 1939. The logo from the Sunday page would be a long-shot as a possible influence on Shuster’s logo since the Superman comic book had a cover date of Summer 1939.


1936

1939


Here are more examples, from the 1930s, of a bird’s eye view of telescoping lettering.

1934

1934

1934

1934

1935

1935

1935

1935

1935

1937

Date unknown

Date unknown

1937 Flicker, Gloucester High School, Massachusetts
What influenced Ruth Ellis’s design?

1938 Cleveland City Directory


The 1930s had an abundance of graphics that may have influenced Shuster’s logo designs. The “missing link” could have been one of the above examples or from other sources such as lettering books, magazine advertisements, billboards, show cards, food labels, etc. Shuster saw something that helped him design the 1939 Superman logo. 




*****

The 1939 Superman logo letterforms changed on issues two through five. The logo was redrawn for each issue. On the sixth issue, Ira Schnapp’s Superman logo was used for forty-three years.



Related Post
 
 
Further Reading
Todd’s Blog
Logo Study: Action Comics/Superman part 2
Ira Schnapp and the early DC logos, new information


Editor & Publisher
September 23, 1939
advertisement with another Superman logo variation

Dial B for Blog
The Visionary, Part 3 of 10
The Secret History of the Super Logo!

The Encyclopedia of Cleveland History
Superman

Superman Day

The New York Times
August 3, 1992
Joseph Shuster, Cartoonist, Dies; Co-Creator of ‘Superman’ Was 78

The New York Times
January 31, 1996
Jerry Siegel, Superman’s Creator, Dies at 81

The New York Times
February 15, 2013
Joanne Siegel, the Model for Lois Lane, Dies at 93


(Next post on Monday: Gordon & George, Speedball Pen Inventors)