In 1979 Alper Industries, Inc. or its agency hired Continuity Associates for a packaging project. The company wanted to present King Features Syndicate characters (Popeye, Olive Oyl, Brutus, Wimpy, Sweetpea and Jeep) as mini-bank toys to coin-operated machine vendors.
Four mini-bank samples were adhered with two-sided tape then shrink-wrapped onto cardboard (8.1875 x 9.3125 inches or 20.8 x 23.65 centimeters) and sent to potential customers.
I did the lettering for “Popeye Sez:” and characters’ names. Someone else did the balloon lettering. Here are the pencil roughs that Neal Adams approved. I rubbed graphite on the back of the tracing paper and traced the letters onto kid finish Bristol board for inking. The original lettering was delivered to the client.
The decal and mini-bank were inside a capsule. After peeling off the decal’s backing, the decal was positioned on the bank. A decal measured .9375 x 3 inches or 2.4 x 7.6 centimeters.
(Next post on Monday: Otto Pirkola, Lettering Artist and Art Director)