Showing posts with label Anatomy of a Logo. Show all posts
Showing posts with label Anatomy of a Logo. Show all posts

Monday, July 22, 2019

Anatomy of a Logo: Pin-Up Collector’s Series


The Pin-Up Collector’s Series logo was created for late Greg Theakston starting in 
late-June 1993. The three sketches below were done on the back of eight-and-a-half 
by eleven sheets of reference material from old projects.



































The following two sheets have tight marker or technical pen renderings of the 
designs on vellum.





Theakston chose this design. Work on the final art began November 30. I used several ellipse templates on 
the letter P but stopped and decided to enlarge the rough to make it easier to draw.
 

























Below is the enlarged design with guide lines. The next sheet, on vellum, shows changes to the P and the 
dot over the I.


























Below is the logo rendered in outline with notations on which ellipse was used. Changes were made to the 
bottoms of the upper- and lowercase Ps and N. The U was modified and the hook extended. 

























Here is how the ribbon lettering evolved. The swash was eliminated.

























The vellum sheets were positioned on a lightbox then a piece of LetraMax 400 was placed over the vellum 
and the inking began. A photostat was made of the ribbon lettering. I decided to changed the spacing 
between some of the letters so seven of the photostat letters were cut out and pasted over the inked letters. 
An ornament replaced the swash of the C.

























Apparently the logo was never used. 


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(Next post on Monday: Figure Skating)

Monday, May 13, 2019

Anatomy of a Logo: Esquire


March 1980


































Ed Benquiat, May 1954


Milton Glaser, March 1, 1978

Tom Carnase, March 1980

(Next post on Monday: Calle Dao)

Monday, July 23, 2018

Anatomy of a Logo: Toy Boy


In 1979 Neal Adams’ New Heroes Portfolio featured six characters, Toy Boy, Crazy Man, Titan, Ms. Mystic, Shaman, and King Tut. Neal also drew the logos. 



A few months later Neal planned to launch a number projects. He asked me to produce the Toy Boy logo. Below is my rough sketch, dated October 6, 1979, of the logo with Toy Boy. The basic design was approved.


Below is sketch of the logo as stenciled letters. Underneath that is a tight pencil drawing of the logo.


The finished lettering was done with ink on vellum and touched up with white paint. It may have been completed the same day or the day after. Photostats were made of the finished art and filed away at Continuity Associates.



The logo became one word when the comic book was published in 1986. Someone at Continuity Associates connected the two words and added the boy’s name, Jason Kriter. The series ran for seven issues.



(Next post on Monday: Sunset Play Center)