The Blackglama advertising campaign, What becomes a Legend most?, began in 1968. The typeface resembles Akzidenz-Grotesk. In 1972, the typeface, Fat Face, was used for the headline and brand name.
48th Annual of Advertising, Editorial and Television Art and Design (1969)
Alphabet Thesaurus Volume 3 (1971)
Blackglama Models
1968: Lauren Bacall, Bette Davis, Judy Garland, Melina Mercouri, Barbara Streisand
1969: Joan Crawford, Marlene Dietrich, Lena Horne
1970: Brigitte Bardot, Maria Callas, Rita Hayworth, Leontyne Price (New York, December 20, 1971), Rosalind Russell, Barbara Stanwyck
1971: Claudette Colbert, Paulette Goddard, Ruby Keeler
1972: Pearl Bailey, Carol Burnett, Carol Channing (The New Yorker, October 8, 1972), Ethel Merman
1973: Peggy Lee, Liza Minnelli, Diana Ross (Ebony, October 1976)
1974: Raquel Welch
1975: Mary Martin, Beverly Sills
1976: Martha Graham, Lillian Hellman, Margot Fonteyn, Rudolf Nureyev (New York, September 3, 1979)
1977: Suzy Knickerbocker, Shirley McClaine, Liv Ullmann (Vogue, October 1977), Diana Vreeland
1978: Faye Dunaway (The New Yorker, October 30, 1978), Joan Fontaine, Helen Hayes 1979: Lillian Gish, Angela Lansbury, Renata Scotto
1980: Merna Loy, Ann Miller, Maggie Smith, Lana Turner
1981: Luciano Pavarotti, Gloria Swanson, Natalie Wood
1982: Julie Andrews, Sophia Loren
1983: Elizabeth Taylor
1984: Lucille Ball, Dinah Shore
1985: Ann-Margaret
1986: Cher
1987: Audrey Hepburn
1988: Catherine Deneuve
1989: Claudette Colbert (second appearance)
1990: Ray Charles
1991: Jessica Tandy
1992: Jessye Norman
1993: Debbie Reynolds
1994: Tommy Tune
Further Reading and Viewing
Fonts in Use, ITC Fat Face
Blackglama, The Archive and Photographs
Jane Trahey on Women & Power (1977)
American Photographer, December 1978
What Becomes a Legend Most?: The Blackglama Story (1979)
New York, April 23, 1984, “Legends and One-Liners”
New York, May 21, 1984, “Unbecoming Legend”
Medium, B = Blackglama Fur Coat
Adweek, Why Blackglama Minks Dumped Their Divas
(Next post on Monday: A Few Details About Ronné Bonder, Graphic Designer and Entrepreneur)