Saturday, September 10, 2011

Anatomy of a Logo: The Mighty Thor, Part 3


FRIDAY, MAY 20, 1983

Around noon, Walt calls to get a progress report. I say something like, "The sketches are coming along just fine. I'll fax them on Monday."


SATURDAY, MAY 21, 1983

In the morning I'm busy making new sketches and refining them; below are a series of tracing paper sketches. I use a black Pentel pen to draw the logos. (The scanner altered the color in some areas.)


Above: In the she sketch at the bottom of the sheet, I see some possibilities in aligning the angle of the bottom of the "T" and "H", and using that angle in the "R". I try to create a stroke that mimics the stroke of a broad pen.



Above: The top logo sketch is a refinement of the sketch in the first sheet. I complete the letters' beveled edge by adding shadows.





Above: I develop further the runic-style logo, and try a shadow and beveled edge on two sketches. When I make these drawings, I do not use any reference.


I settle on two designs and do three variations of each in the afternoon.


(Tomorrow, Part 4 of 8)

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