For this logo I managed to integrate both words plus the issue date and price. I combined an uppercase "E" with lowercase letters; they're the same x-height. I chose not to dot the "i". Two mock-ups used a large logo while the third mock-up had an understated logo because of the art. Colored paper was used for the logos, with the other information painted in gouache. I was satisfied how the logo turned out.
Art by John Berkey
I think it was in mid-September when I delivered the logo designs to Jim Salicrup at Marvel. He disappeared with the material while I waited in the reception room. About ten minutes he reappeared and said, "Sorry."
Sometime later I heard or read that Archie Goodwin designed the logo. He was the editor of Epic Illustrated, so that's plausible. Maybe someone out there knows who did the logo. Years later I designed logos for Epic Comics.
(Next post on Monday: Klaus Nordling)
Interesting that you lowered the vanishing point as the letters moved in. Happy Holidays Alex!
ReplyDeleteHappy Holidays Alex!
ReplyDeleteGreat idea of design cover. I'll try it.
ReplyDeleteGreat Design
ReplyDelete