Tenth Letter of the Alphabet

Monday, September 10, 2012

Typography: Audi Fox

The Audi Fox advertisements used the

Avant Garde Gothic family of fonts.

U&lc, June 1975

HELMUT KRONE
(1925–1996)

Art director and designer

The New York Times

Helmut Krone. The Book.

(Updated August 12, 2021.

Next post on Thursday: Fortune Cookie Day)

Monday, September 3, 2012

Creator: Lettering and Calligraphy

Lettering & Calligraphy

in Current Advertising and Publishing

1945 exhibition catalogue

(Next post on Monday: Audi Fox)

Tuesday, August 28, 2012

Anatomy of a Logo: The Complete Jack Kirby

Greg Theakston, publisher of Pure Imagination, asked me to design the logo for his new series, The Complete Jack Kirby, a collection of Kirby’s illustrations, comic strips and early comic book work. The logo sketches were developed over two days, March 16 and 17, 1993.

In this design, each word was stacked on its own line. The red perspective and arc guide lines were added next. A tighter drawing was made on velum.

The same steps, as above, were used on this design.

The bottom sketch on this sheet was made first. The sketch on the following sheet came next. The third sketch is at the top on this sheet.

Two designs were faxed to Greg, who chose the second one.

The design was enlarged on a photocopier. The photocopy was positioned on a light box then a sheet of LetraMax was placed over it. The letters and stars were penciled then inked. A photostat of the final art was sent to Greg.