Anatomy of a Logo: Forbidden Planet, Part 2

In 1984, Mike Luckman requested a new logo design.

Letterhead comp; head of the store mascot
was removed

Enlargement of above sketch

Tight rendering of logo

Adjustments made to a few letters and spacing

Letterhead comp

Letterhead comp; the head of the store mascot

was removed

Art in India ink on 2-ply plate-finished bristol board;

3 5/32 by 13 29/32 inches / 8 by 35.3 centimeters.

This logo was used for the next 20 years.

Envelope and business cards

Letterhead

Advertisement for the uptown store

appeared in Locus May 1985.

Small shopping bag

Canvas tote bag

Redesigned business cards

Calendar bookmarks

A selection of store signing promotions

1985

1986

1987

1988

1989

1990

Production art for 1996 Village Voice ad

My headline but not my postcard design.

 

Related Posts

Forbidden Planet Storefront

Forbidden Planet Logo, Part 1
The Forbidden Planet Halloween Ads, 1982–1989

 
(Part 1; next post on Friday: Ira Schnapp)

Anatomy of a Logo: Forbidden Planet, Part 1

In 1982 at the Seagate office, Phil Seuling introduced me

to Mike Luckman, who asked for a new logo design.

 I used the font, Peter Max Riverside Drive, 
from the Photo-Lettering One Line Manual
of Styles for the word “Forbidden”.


Marker rendering of the logo


 Letterhead comp

A font from the LetraSet Plaza family

Alterations to the letters F, R, B, E L and N


Marker rendering of the logo


Letterhead comp

Art in India ink on 2-ply plate-finished bristol board;
4 1/16 by 9 1/8 inches / 10.3 by 23.2 centimeters.

Letterhead

Envelope and business cards


Village Voice ad, October 26, 1982


Village Voice ad, December 7, 14, and 21, 1982


 1983


1983

A history of the Forbidden Planet stores is here.
 

Related Posts

Forbidden Planet Storefront

Forbidden Planet Logo, Part 2
The Forbidden Planet Halloween Ads, 1982–1989

 
(Tomorrow, Part 2)