Anatomy of a Logo: Perpetual Notion

Perpetual Notion was a New York City design studio formed by Tom Chung and Dale Campbell in the 1980s. In the mid-1970s I met Tom at Arizona State University when we were students. Dale was one of Tom’s classmates. Tom showed me some his logo designs for the new studio. I sketched a logo as an ambigram. Tom reworked my sketch, lettered the logo and designed the stationery.

(Related posts: Ambigrams, Scott Kim, John Langdon;
next Monday: Olivia De Berardinis’ Exotica Calendar)

Creator: John Langdon

Wordplay

John Langdon

Harcourt Brace Jovanovich, 1992

Dust jacket detail and selected pages

NEWSoS, Spring 1994

Newsletter of the Society of Scribes

(Related posts: Ambigrams, Scott Kim, Perpetual Notion)

Creator: Scott Kim

Scott Kim

Inversions

Byte Books, 1981

Scientific American
June 1981

(Related posts: Ambigrams, John Langdon, Perpetual Notion)

Lettering: Ambigrams

Ambigram.com

Logo Design Love

The Strand Magazine

August 1908

chump

September 1908

honey

October 1908
W.H. Hill, Bet, bung, mow, pod, hay, dip

Omni magazine 1988

Vans advertisement, 1992

New X Men, July 2001

Topsys & Turvys
Peter Newell
Dover Publications, 1964
Cover and “puzzle / the end”

(Related posts: Scott Kim, John Langdon, Perpetual Notion)

Street Scene: Fortune Cookie Day

September 13 is Fortune Cookie Day. (see 1 2) 

Here is a look at six businesses in cities

from sea to shining sea and across the pond.

• S A N F R A N C I S C O •

Golden Gate Fortune Cookie Factory
56 Ross Alley, Chinatown

• C H I C A G O •

Golden Dragon Fortune Cookies Co.
2323 South Archer Avenue

• O R L A N D O •

China Bowl Restaurant
movie lot at Disney-MGM Studios, 2007

(renamed the Disney's Hollywood Studios)

• P H I L A D E L P H I A •

Lucky Chinese Cookie Factory
155 North 9th Street

• N E W Y O R K C I T Y •

Fortune Cookie
7604 13th Avenue, Brooklyn

• L O N D O N •

Fortune Cookie Chinese Buffet
27 Duke Street

(Next post on Monday: Ambigrams)