Anatomy of a Logo: Forbidden Planet, Part 1

In 1982 at the Seagate office, Phil Seuling introduced me

to Mike Luckman, who asked for a new logo design.

 I used the font, Peter Max Riverside Drive, 
from the Photo-Lettering One Line Manual
of Styles for the word “Forbidden”.


Marker rendering of the logo


 Letterhead comp

A font from the LetraSet Plaza family

Alterations to the letters F, R, B, E L and N


Marker rendering of the logo


Letterhead comp

Art in India ink on 2-ply plate-finished bristol board;
4 1/16 by 9 1/8 inches / 10.3 by 23.2 centimeters.

Letterhead

Envelope and business cards


Village Voice ad, October 26, 1982


Village Voice ad, December 7, 14, and 21, 1982


 1983


1983

A history of the Forbidden Planet stores is here.
 

Related Posts

Forbidden Planet Storefront

Forbidden Planet Logo, Part 2
The Forbidden Planet Halloween Ads, 1982–1989

 
(Tomorrow, Part 2)