Creator: Quentin Fiore and Johnstone & Cushing

Art Directors Club of New York’s 30th Annual of Advertising and Editorial Art was designed by Ladislav Sutnar and published in 1951. The back of the book had several pages of advertisements. Here is the page with advertisements for designer Quentin Fiore (1920–2019) and the art studio Johnstone & Cushing. Fiore is best known for his design of Marshall McLuhan’s book, The Medium is the Massage. Fiore also designed McLuhan’s War and Peace in the Global Village and Buckminster Fuller’s book, I Seem to Be a Verb. 

The Medium is the Massage

Marshall McLuhan, Quentin Fiore
Co-ordintated by Jerome Agel

Bantam Books, 1967
selected pages

War and Peace in the Global Village

Marshall McLuhan, Quentin Fiore
Co-ordintated by Jerome Agel

Bantam Books, 1968
selected pages

I Seem to Be a Verb

Buckminster Fuller
with Jerome Agel
and Quentin Fiore

Bantam Books, 1970
selected pages

The last page of the book required the reader

to turn the book around to continue reading.

Related Books

The Making of Kubrick's 2001

Edited by Jerome Agel
Signet, 1970

Hogan’s Alley published Tom Heintjes’ article, “Funny Business: The Rise and Fall of Johnstone and Cushing”. Johnstone & Cushing employed many illustrators and cartoonists including Neal Adams, Paul Arthur (the pseudonym used by Milt Caniff and Noel Sickles), Jack Betts, Dik Browne, Creig Flessel, Paul Fung, Tom Scheuer, and Al Stenzel. Here are some of the products and projects the studio handled: Camels cigarettes, Chip Martin, Lipton Tea, Power House, Scouts in Action and Scouting in Action, and Space Conquerors.

(Next post on Friday: Merry Christmas)