Studio Handbook
Letter & Design
Samuel Welo
Frederick J. Drake & Co., 1927
Theory and Practice of Poster Art
Duke Wellington
Signs of the Times Publishing Company, 1934
Related Posts
Lettering: Modern and Foreign
Parts 1, 2, 3, 4 and 5
Samuel Welo Profile
THE
(Next post on Monday: Howard Ferguson, Letterer)
LETTERING • LOGOS • LETTERFORMS • ALPHABETS • TYPOGRAPHY • CALLIGRAPHY • ETC
Monday, October 9, 2017
Monday, October 2, 2017
Typography: THE
Alphabets. A Manual of Lettering for the Use of Students, with Historical and Practical Descriptions
Edward F. Strange
George Bell and Sons, 1898
Plate 157 detail.
Robert Browning
Blue Sky Press, 1902
…“The Queen”…
Design and lettering by F.W. Goudy
Journeys to Bagdad
Charles S. Brooks
Illustrated by Allen Lewis
Yale University Press, 1915
Fourth Printing, 1920
“Through the Scuttle”...
Lettering by Allen Lewis
How to Paint Signs and Sho’ Cards
Eric Christian Matthews
J. S. Ogilvie Publishing Company, 1920
“Tricks of the Trade”
Print Magazine
September-October 1974
“The Cooper Union”...
Design by Herb Lubalin
Print Magazine
May-June 1979
The Graphic Revolution in America
Cover design by Herb Lubalin
Liaison
The Erotic Art Book Society
Design by Herb Lubalin
Design by Herb Lubalin
(Updated November 16, 2022. Next post on Monday: The)
Monday, September 25, 2017
Anatomy of a Logo: Variety
The Variety logo was designed by Edgar Melville Miller, a sign painter and Mason. The magazine was created by Simon J. “Sime” Silverman and debuted December 16, 1905 (below). At the time, Variety was located in the Knickerbocker Theatre Building at 1402 Broadway. It’s not known when or how Silverman met Miller.
Miller also designed and illustrated the cover format. He signed his name, “Edgar M. Miller N.Y.” under the pillar on the right; other times it would say “E.M. Miller N.Y.” in the bottom middle. Miller’s name appeared on the covers from the beginning to July 27, 1917.
The first three issues of Variety also had advertisements for Miller’s services.
December 23, 1905; repeated December 30
Miller was born in Milton, Pennsylvania on September 2, 1869 according to his Social Security application (at Ancesty.com) and a profile in Masonic Standard, February 28, 1903.
Bro. Miller was born in Milton, Pa., Sept. 2, 1869. He received his education in the schools of his native place. He learned his trade, that of sign and scenic painter, in Kansas City. Mo. He came to New York in May, 1898, and has since been connected with Keith’s Theatre.
In the 1870 U.S. Federal Census, Miller was the youngest of two children born to shoemaker Harry and Emma. They lived in Milton, Pennsylvania.
According to the 1880 census, the Millers resided in Ridgeway, Kansas. Apparently Miller’s older sister had died since her name was missing in the census. Miller was the oldest of four brothers whose father was a mine foreman.
The 1895 Kansas state census recorded Miller, his parents and brother William as residents of Topeka. Miller’s occupation was painter.
The Ohio county marriages, at Ancestry.com, recorded Miller’s marriage to Fannie E. Smith on March 18, 1896 in Hamilton. A Social Security application by one of the daughters had her mother’s name as Francis Schmidt.
In May 1898 Miller moved to New York City. He has not yet been found in the 1900 census.
The Masonic Standard detailed Miller’s rise in its ranks.
Zetland Chapter No. 141, Royal Arch Masons, celebrated its fiftieth anniversary last night by a special convocation and reception in the Commandery room, Masonic Hall. This interesting event comes too late for this issue, but will be fully described in these columns next week. The High Priest of Zetland Chapter, Comp. Edgar M. Miller, is also Master of Worth Lodge No. 210, and is necessarily a very busy man, Masonically….Miller was in the center of a group photograph published in the Masonic Standard, March 7, 1903.
…Bro. Miller was raised in Worth Lodge No. 210 May 25, 1900, and went actively to work. In December 1900, seven months after he was raised, he was elected Junior Warden, and served faithfully and with ability in 1901. The next year he was Senior Warden, and in December last was elected Master.
His fervency and zeal were equally marked in Zetland Chapter No. 141, in which he was exalted Nov. 15, 1900. He was appointed Principal Sojourner in December, 1900, was elected King in December, 1901, and High Priest in December 1902.
He received the grades in the Ancient Accepted Scottish Rite, up to and including the Thirty-second Degree, in October, 1900, and the Order of Nobility in Mecca Temple, Nobles of Mystic Shrine, Oct. 30, 1900.
In Variety, December 23, 1905, Miller’s advertisement said his studio address as “782 Eighth Avenue, New York City, Near 49th Street”. He may have been involved with the signage on the front of the building. It’s not known how long Miller’s studio was there. In June 1909 the building had the notorious reputation as the site of Elsie Sigel’s murder.In the 1910 census, Miller made his home in the Bronx at 413 East 145th Street. The sign painter had three sons and a daughter; all born in New York except the youngest, a seven-month-old son whose birth was in Kentucky.
Variety, March 19, 1910, reported Miller’s new job, “Edgar M. Miller, the well known sign painter of Broadway, who had been responsible for all of the showiest “boards” for the past years, has been engaged by the Plaza permanently.”
Miller’s “The Great White Plague. vs. The Great White Way” was published in the June 10, 1911 issue of Variety. The same issue had an outline version of the logo (below).
At some point Miller changed careers and residence.
Miller’s home was Jersey City, New Jersey at 16 Lembeck Avenue in the 1920 census. The traveling salesman had a second child, a daughter, born in Kentucky.
Back in New York, the Variety logo was condensed and bolder on the April 16, 1920 issue (below). It’s not known who did this version.
The logo on Variety, July 11, 1928, returned, to some degree, to the original design. Again, it’s not known who did this version.
The entire Miller family was counted at the same address in the 1930 census. Miller was medical salesman.
The Jersey Journal, February 26, 1931, published a death notice for Miller’s wife.
Miller—On Tuesday, February 24, 1931, at her residence, 16 Lembeck Avenue, Jersey City, Frances E. Miller, beloved wife of Edgar M. Miller. Remains reposing at the Funeral Home of Lewis W. Baumuller, 23 East 33rd Street, Bayonne, N.J. Funeral services will be held at Grace Episcopal Church, Pearsall and Ocean Avenues, on Friday, February 27, 1931, at 2 p.m. Interment Bay View Cemetery.Miller and his youngest son continued to live at the same house in Jersey City as recorded in the 1940 census. Miller was retired. On July 23, 1941, he filed his Social Security application.
Miller’s death was noted in the New York Times, April 3, 1955.
Jersey City, April 2—Edgar M. Miller, a retired drug salesman, active for many years in New York Masonic organizations, died late yesterday in the Jersey City Medical Center. His age was 86. He resided here at 16 Lembeck Avenue.Death notices appeared in the Times the following day.
Miller—On Friday, April 1, 1955, Edgar M., beloved father of John, Richard, Earl, Mrs. Ruth McGrath and Mrs. Thelma Vogel. Masonic Services will be held at the Baumuller Funeral Home, 23 East 33d Sy., Bayonne, N.J., on Monday, April 4, at 8:30 P.M. Interment New York Bay Cemetery, Jersey City.On April 5, 1955, the Jersey Journal published Miller’s obituary.
Miller—Edgar M. Worth Lodge, No. 210, F. and A.M., sorrowfully announces the death of its believed Past Master, Worshipful Edgar M. Miller. Masonic Service will be held at the Baumuller Funeral Home, 23 East 33d Sy., Bayonne, N.J., on Monday, April 4, 8:30 P.M.
Carl T. Johnson, Master.
A.A. Ogilvie, Secretary
Edgar M. Miller, 86, of 16 Lembeck Ave., Jersey City, died Sunday [sic] at the Jersey City Medical Center. He was a retired drug salesman for a New York concern.The current Variety logo can be viewed here.
Mr. Miller was a member of the Zetland Chapter of Royal Arch Masons of New York, of Morton Commandery Number 4 of the Knights Templar of New York, and of Mecca Temple, A.A.O.N.M.S. of New Jersey.
He is survived by three sons and two daughters.
Funeral was held today from Lewis W. Baumuller Funeral Home in Bayonne.
(Next post on Monday: THE)
Monday, September 18, 2017
Comics: Joe and Sam Rosen, Letterers
Joseph Walter “Joe” Rosen was born in New York City on December 25, 1920. The birth date is from the Social Security Death Index, and the birthplace and full name were determined from census records.
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| Marvel Tales Annual #1, 1964 |
Samuel “Sam” H. Rosen was born in New York City on April 4, 1922. The birth date is from the Social Security Death Index and the birthplace was determined from census records. When Sam enlisted in the army he had a middle initial, H. Who’s Who of American Comic Books 1928–1999 said Sam had a pen name, Sam Harold. Presumably, Sam’s middle name was Harold.
In the 1920 census, which was enumerated in January, Joe and Sam’s parents resided in the Bronx at 586 Prospect Avenue. It’s possible Joe and Sam were born in the Bronx. At some point the family moved to Brooklyn.
1930 U.S. Federal Census
Home: 2861 West 33rd Street, Coney Island, Brooklyn, New York
Name / Age / Occupation
David Rosen, 45, proprietor/produce
Esther Rosen, 40, none
Morton Rosen, 13, student
Walter Rosen, 9, student [Was Walter the first name or middle name for Joe?]
Samuel Rosen, 8, student
Theodore Rosen, 6, student
Emanuel Rosen, 2, none
Son[?] Zinkowetsky, 80, (David’s mother-in-law), none
Harry Rosen, 50 (David’s brother), proprietor/produce
1940 U.S. Federal Census
Home: 3625 Mermaid Avenue, Coney Island, Brooklyn, New York
Name / Age / Occupation
David Rosen, 57, blank
Esther Rosen, 52, housewife
Morton Rosen, 23 (cripple), blank
Joseph Rosen, 19 (one year of college), blank
Samuel Rosen, 18 (two years of college), student
Jacob Rosen, 16, student
Emanuel Rosen, 12, student
(enumerator’s note: “This family on Relief, $90 a month; $15 N.Y.A.”)
Harry Rosen, 63 (David’s brother), pillow factory
The 1940 census was enumerated in April.
In Comics Interview #7, January 1984, David Anthony Kraft interviewed Joe who explained how he and Sam got into comics.
Sam enlisted February 20, 1943 in New York City. Before Sam left, there was a party for him.
The Talented Miss Highsmith: The Secret Life and Serious Art of Patricia Highsmith
Joan Schenkar
Macmillan, 2009
page 214:
Name / Age / Occupation
David Rosen, 45, proprietor/produce
Esther Rosen, 40, none
Morton Rosen, 13, student
Walter Rosen, 9, student [Was Walter the first name or middle name for Joe?]
Samuel Rosen, 8, student
Theodore Rosen, 6, student
Emanuel Rosen, 2, none
Son[?] Zinkowetsky, 80, (David’s mother-in-law), none
Harry Rosen, 50 (David’s brother), proprietor/produce
1940 U.S. Federal Census
Home: 3625 Mermaid Avenue, Coney Island, Brooklyn, New York
Name / Age / Occupation
David Rosen, 57, blank
Esther Rosen, 52, housewife
Morton Rosen, 23 (cripple), blank
Joseph Rosen, 19 (one year of college), blank
Samuel Rosen, 18 (two years of college), student
Jacob Rosen, 16, student
Emanuel Rosen, 12, student
(enumerator’s note: “This family on Relief, $90 a month; $15 N.Y.A.”)
Harry Rosen, 63 (David’s brother), pillow factory
The 1940 census was enumerated in April.
In Comics Interview #7, January 1984, David Anthony Kraft interviewed Joe who explained how he and Sam got into comics.
My father had a fruit store in Coney Island. In 1940, one of the customers he was well acquainted with mentioned that her son was an artist for Timely—the company that’s now Marvel Comics. The son, George Mandel, is now a novelist. This was during the Depression. My father asked her if her son could maybe do something for Sam. So Mandel introduced Sam to the big letterer of the time, Howard Ferguson, who was working for both Timely and Fox. Fox was Ferguson’s lesser account, and soon he gave it to Sam. Sam got me my first lettering job, at Fox, doing The Blue Beetle.Alter Ego #81, October 2008 published Jim Amash’s interview with artist Everett Raymond Kinstler.
page 32: Jim Amash: You say that when you got the job at Cinema Comics, there was another artist working there….According to the Department of Veterans Affairs BIRLS (Beneficiary Identification Records Locator Subsystem) Death File, Joe enlisted August 21, 1942 and was discharged August 28, 1945. He served in the Army Air Corps.
Kinstler: His name was Sam Rosen, and he was a letterer. I don’t think he liked me. I was just a young kid coming along, and I’d met people like this all too often, who couldn’t quite make in their fields. It was just a 15-year-old kid’s instinct, but I just don’t think he cared for me very much. It had no consequence to me. …
JA: What were the offices like?
Kinstler: 45th Street between 5th and 6th Avenue in Manhattan was choice commercial property, and still is. The office was modest; it didn’t really have any personality. There was a big reception room where you entered, and there might have been somebody at a switchboard. Hughes’ office was right behind it, and I think there was another private office back there, possibly for an accountant who could come in and out. There was a bullpen that was maybe 10’ by 20’, which contained a couple of drawing tables. Rosen had a drawing board in there. They had drawing boards for people who came in with their strips—like Maurice Gutwirth—to make corrections. They’d come in, sit down, and ink a couple of panels while they were there, or correct something. I don’t think there were more than four of five full-time people there. …
Sam enlisted February 20, 1943 in New York City. Before Sam left, there was a party for him.
The Talented Miss Highsmith: The Secret Life and Serious Art of Patricia Highsmith
Joan Schenkar
Macmillan, 2009
page 214:
Elizabeth Hardwick wasn’t the only prominent writer to work for a publishing company which also produce comic books. When Sam Rosen, a letterer for many comics companies, went into the army, his fellow artist Pierce Rice says, “there was a little going away luncheon for him…The participants were: Miss Highsmith, then a comics writer, one of the [comics] editors, the guest of honor, and myself.”In the interview Joe explained what he did after the war.
The editor at that going-away luncheon was Stanley Kaufman, later a theater critic for The New York Times and then, for twenty-five years, the film and theater critic for The New Republic magazine….
Yeah, I was away in the service for three years, then I came back after the war and went to National—I don’t recall if it was called National or Detective Comics back then. I’d done some work for them before the war. I did one comic for them called The Shining Knight….I worked up at National when Julie Schwartz was an assistant editor. Let’s see…I worked with Mort Weisinger, Jack Schiff….I went to Harvey in 1950 and worked there until the 1970s, when I went to Marvel.After military service, Sam worked for Will Eisner.
Will Eisner: Conversations
Will Eisner, M. Thomas Inge
University Press of Mississippi, 2011
page 145: Alex Kotsky
“…I was there with Chuck Cuidera, Tex Blaisdell, Sam Rosen was the letterer, Bob Powell did Mr. Mystic, and Nick Viscardi did Lady Luck.”page 167: Jules Feiffer
“The odd arrangement was that Will sat where the receptionist ordinarily would, in the outer office where he had his drawing table, a rather dark, windowless room, and inside, a larger room than where Will lived, were his staff: letterer Sam Rosen, John Spranger who did some penciling and some inking (he had a wonderful pencil technique, drawing large, clunky, blocky characters….Dave Berg, and I forget who else was around at the time. Later on he hired Jerry Grandenetti.”In Joe’s interview he talked about lettering at a smaller size.
…Harvey used the big pages from the old times. The first I ever heard of the change to smaller pages for original art was when my brother Sam was complaining about these new, smaller pages they were instituting up at Marvel. He didn’t like it, ’cause he had to letter smaller and it was a strain on his eyes. But I didn’t find that they made that much of a difference.Marvelmania Monthly Magazine
…Sam was working for Marvel. He had too much work and I didn’t have enough, so I did a story for him. It was Sgt. Fury. And I thought: There’s only one way I’m going to get all this copy in—by making it as small as it was possible to letter it and still make it clear. I actually was not too sure it would be all right. I’m still not sure. But I’ve never had any complaints about it.
#1, April 1970
page 5: Letters to the Editor
Dear Fans,
The pens I use are either B-6 or A-5 speedballs, bit are modified by guiding down and shaping on carborundum stone. Guide-lines are about 3/16 of an inch apart, separated about 1/16 from from another. For heavy lettering, I use A-6 of B-5, once again ground down until it feels right to me. As for the ink, I generally use Higgins black.
––Sam Rosen
Public records at Ancestry.com have these addresses for Joe.
25 Henry Avenue, West Gilgo Beach, New York, 11702
179 Brendan Avenue Massapequa Park, New York, 11762
3219 Neptune Avenue, Brooklyn, New York, 11224
1530 West 27th Street, Brooklyn, New York, 11224
Sam passed away April 8, 1992. The Social Security Death Index said his last residence was Brentwood, New York. An obituary has not been found.
Joe passed away October 10, 2009. A death notice appeared in the Washington Post, October 12.
On Saturday, October 10, 2009 of Chevy Chase, MD. Son of the late David and Esther Rosen; brother of Emanuel Rosen. Shiva at the late residence for the full week. Memorial contributions may be made to Ezras Israel Congregation, 803 Montrose Rd., Rockville, MD. Arrangements entrusted to Torchinsky Hebrew Funeral Home, 202-541-1001. Call for graveside service time at Garden of Remembrance Memorial Park, Clarksburg, MD.
Further Reading
The Comics Reporter
Grand Comics Database
Sam Rosen
Joe Rosen
Todd’s Blog
Sam Rosen
Joe Rosen
Wikipedia
Sam Rosen
Joe Rosen
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(Updated June 12, 2019; Next post on Monday: Variety)
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