Monday, December 27, 2021

Comics: Comic Book Trademarks, Part 5

Images from the 1943 Official Gazette of the United States Patent Office

Related Posts

(Next post on Monday: Jim Novak, Letterer)



  1. Hi Alex,

    I think it is awesome that someone is going through the Official Gazette for trademarks. There is more to it than just to logos of course. There is the notices where the public can dispute the trademark and the notice when it was approved (or denied or taken to a hearing in a trademark dispute). I've added a couple to the GCD here and there.

    Here is a little bit of trivia. All of these trademarks, whether they were submitted via an ashcan or not, where not kept by the then U.S. Patent Office (now known as the U.S. Patent and Trademark Office). Unlike patents, all trademarks were not considered to be permanent records for the National Archives until the 1990s (and even then, only select ones are to be saved).

    That means, nearly every ashcan submitted to the Patent Office was destroyed. Every piece of art, once published in the Gazette was destroyed. Doesn't matter if it was the Disney or Superman or General Motors or Standard Oil logos, they were tossed. Any ashcans today with Trademark Office stamps were probably saved by random TO employees from destruction. Most ashcans still around are from people company employees like DC's Sol Harrison, who saved copies of the ashcans.

    my best
    Ray Bottorff Jr

  2. Thanks, Ray, for the additional information. What a shame the drawings, art, etc. were destroyed.