Typography: Champion Papers in Art Direction

Art Direction, June 1961

 

Art Direction, August 1962, Henry Wolf

 

Art Direction, February 1964

 

Art Direction, March 1964

 

Art Direction, May 1964

Art Direction, July 1964

 

Art Direction, October 1964

 

Art Direction, February 1967, James Cross

Art Direction, March 1967, Kamifuji

Art Direction, June 1967, Herb Lubalin

Art Direction, September 1967, Tom Geismar

48th Annual of Advertising, Editorial and Television Art and Design (1969)
 

 

 

(Next post on Monday: Andy Warhol, Commercial Artist)

Alphabets: Art Lettering

Internet Archive

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 (Next post on Monday: Champion Papers in Art Direction)

Comics: Laurens Crossley, Letterer

Laurens Sylvester Crossley was born on June 16, 1889, in Philadelphia, Pennsylvania. His full name and birth information were on his World War I and II draft cards. (Crossley’s first name was frequently written or listed as Lawrence.) His parents were Clifford Mattheys Crossley and Adelaide H. Wallazz who married in 1888 in Philadelphia. Crossley’s paternal grandfather, Sylvester, was a Civil War veteran.

A Philadelphia city directory for 1888 listed Crossley’s father as a salesman residing at 1524 Garnet. In 1894 Crossley’s father and grandfather were at 2228 Vanpelt.

On January 9, 1898, Crossley was baptized at the Church of the Advocate in Philadelphia. (Parish book at Ancestry.com).

The 1900 U.S. Federal Census recorded the Crossley family in Philadelphia at 3412 Carlisle Street. Crossley (line 81) was the oldest of four siblings; he was followed by Beatrice, Frank and Duncan. Their father was a furniture salesman at Duncan & Crossley, and also gave home decorating talks at the W.B. Moses & Sons store. 

In 1906 Crossley’s father went into business himself and advertised in many publications such as International Studio, The Philistine and Country Life. 

The New Rochelle Pioneer (New York), October 6, 1906, noted the Crossley family’s new address, “Clifford M. Crossley is now occupying the house at No. 100 Woodland avenue.” The Crossleys were listed in Dau’s New York Blue Book (1907).

The society page of the New York Herald, January 26, 1908, said

Announcement is made of the engagement of Miss Beatrice W. Crossley, daughter of Mr. Clifford M. Crossley, and Mr. Alexander Gillespie Raymond.

On December 16, 1908, Beatrice and Alexander Gillespie Raymond, a New Rochelle resident, obtained a marriage license in Manhattan, New York City. Their son, Alexander Gillespie Raymond, Jr., was born on October 2, 1909 in New Rochelle. Junior would become the cartoonist of Flash Gordon, Jungle Jim, Secret Agent X-9 and Rip Kirby, as well as an illustrator.

At some point the Crossley family moved to New York City. In the 1910 census, they resided in Manhattan at 52 West 93rd Street. Crossley’s father was an advertiser for the Wanamaker Department Store. The census said Crossley (line 15) and brother, Frank, were helpers on the Wanamaker wagon.

According to the New York Blue Book (1911) the Crossleys were residents of Roslyn, Long Island. Beatrice was erroneously included.
 
Crossley’s father and brother, Duncan, were listed in the 1913 Baltimore city directory. Their address was 1700 North Calvert.

Crossley signed his World War I draft card on June 15, 1917. He lived in Middle River, Maryland, and was a self-employed ornamental designer in Baltimore. His description was medium height and build with brown eyes and light-colored hair. No information has been found on his art training.

According to the 1920 census, Crossley (line 20) was living with his parents and brothers in Baltimore at 312 North Carey Street. Crossley’s occupation was packer at a drug company. The family address in the 1927 city directory was 10 Ailsa Avenue.

In the 1930 census Crossley (line 65) was a packer for a chemical company. He and his parents were counted in Frank Crossley’s household which included his wife and son. Their address was 6927 Harford Road in Baltimore.

On December 31, 1930, Alexander G. Raymond Jr. married Helen F. Williams in Yonkers, New York. They lived with his mother, a widow, and siblings at 33 Glenorchy Road in New Rochelle. The 1931 city directory had the same address for him. In 1932 his address was 38 Glenorchy Road. Sometime after the 1932 directory, Raymond moved to Connecticut.

The Baltimore Sun, March 9, 1934, reported the passing of Crossley’s father.

Crossley. On March 8, 1934, Clifford M., of 3009 Bayonne avenue, beloved husband of Adelaide W. Crossley (nee Wallazz). Services from the Funeral Home of Leonard J. Ruck, [illegible] Harford road, on Saturday at 8.15 A. M. Requiem Mass at St. Dominic’s Church at 9 A. M. Interment in Loudon Park Cemetery.

Crossley and his mother moved to New Rochelle, where city directories, from 1934 to 1950, listed him as an artist at 38 Glenorchy Road.

Raymond’s Flash Gordon comic strip debuted January 7, 1934. In the mid-1930s, Raymond showed the basics of lettering to Crossley. The book, Flash Gordon: The Planet Mongo (1974), said “The Flash Gordon lettering, which so fits the mood of the strip, was often done by Raymond's uncle, Larry Crossley.” The Golden Age of Big Little Books (2007) said “Raymond’s uncle, Laurens Crossley, did the lettering for the narrative.”

The 1940 census said Crossley (line 80) and his mother were in the household of Raymond’s mother, Beatrice, which included her four sons. The address was 33 Glenorchy Road. Crossley’s occupation was “art printing”, meaning lettering, in the cartooning business.

Comics and Their Creators, Life Stories of American Cartoonists (1942) 

Jim Raymond’s cartoon of his brother and uncle 

Crossley signed his World War II draft card on April 25, 1942. His address in New Rochelle was 33 Glenorchy Road. His employer was Alexander G. Raymond [Jr.] of Springdale, Connecticut. Crossley was described as five feet eight inches, 200 pounds, brown eyes and bald. 

On February 20, 1945, Crossley’s sister passed away in New Rochelle. 

In the 1950 census, Crossley (line 14) was in his niece’s household. Beatrice was married to Paul Dillon, an advertising salesman. Crossley, a cartoon studio artist, was still at the same address. 

Crossley was not in the 1952 New Rochelle directory. The next available directory, 1955, listed him as an artist at 52 Leland Avenue.

Raymond died in an automobile accident on September 6, 1956. 

Crossley passed away on November 4, 1957, in Darby, Pennsylvania, according to his death certificate at Ancestry.com. The cause of death was “acute congestive heart failure & pulmonary edema”. He never married. Personal information in the death report was provided by Crossley’s brother, Frank, a chemist. For a brief time, both of them resided in Collingdale, Pennsylvania at 127 Wayne Avenue.

 

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(Next post on Monday: Art Lettering)

Creator: A Few Details About Ronné Bonder, Graphic Designer and Entrepreneur

Ronné Bonder was born Chaskel Josel Bonder on February 4, 1935 in Poland. His birthdate is from the Los Angeles Medical Examiner. The Cooper Hewitt, Smithsonian Design Museum said his birthplace was Poland.

The Registration of Liberated Former Persecutees, 1945–1950, at Ancestry.com, listed “Chaskel Bonder” and his father, David, who lived in Italy. Bonder’s obituary said he spent his formative years in Milan and “came to America at age 18 on the Andrea Doria speaking no English...”

On April 28, 1953, “Chaskel Josel Bonder“ and “Riezo Bonder” (age and sex unknown) were aboard the ship Andrea Doria when it departed Genoa, Italy. The manifest said they arrived at the Port of New York on May 7, 1953. Eighteen-year-old Bonder was detained at Ellis Island due to a medical issue.

Bonder resided in Brooklyn. A facebook page said he studied at Pratt Institute. The high school class information is confusing. In 1957 “Chaskel Bonder” and Harriet Krupenie obtained, in Brooklyn, marriage license number 13022. Brooklyn telephone directories listed “Ronne Bonder” at 191 East 17th Street for the years 1958, 1959, and 1960–1961. Bonder and his wife were registered voters; he was a Republican and she a Democrat.

In 1964 Bonder and Tom Carnase opened their studio, Bonder & Carnase. 

 

Art Direction, January 1967

 Art Direction, February 1967

 

Type Directors Club Thirteenth Annual Awards Show catalog was reprinted in Art Direction, June 1967.

Art Direction, November 1967 highlighted this Eastern Airlines advertisement.

A 1968 issue of Art Direction said

Peter Rauch joined Ronne Bonder and Tom Carnase to form Bonder, Carnase & Rauch, Inc., at 223 East 31st Street, New York. Rauch was AD at Carl Alley, Inc. New firm is design associate of Bonder & Carnase Studio, Inc.

Carnase left in 1969 to join Herb Lubalin and Ernie Smith. Bonder and Carnase designed several typefaces which were promoted by the studio, Lubalin, Smith, Carnase.

From 1972 to 1994, Fat Face was used on the

advertisements, What Becomes a Legend Most?

 

The above typefaces were released by the International Typeface Corporation in 1970. Fat Face was known as Fatface in the Photo-Lettering Inc.’s Alphabet Thesaurus Volume 3 (1971).

In 1967 Bonder and H. Diane Beck obtained, in Manhattan, marriage license number 1699. They had two children, Mark and Lisa.

Bonder designed the cover for My Rabbi Doesn’t Make House Calls (1969).

Perhaps Bonder’s biggest project was the flag design for Citicorp Center’s celebration of the Bicentennial in 1987.

In 1989 Bonder and Yvonne N. Grabert obtained, in Manhattan, marriage license number 8422. In the 1990s Bonder had the addresses 22-09 78th Street in Queens, New York; 2 Whipporwill Lane in East Quogue, New York; and 54 Cambridge Road in Great Neck, New York.

Newsday, July 4, 1999, said Bonder’s Hamptons Vodka was scheduled to be released in August. Bonder’s trademark application for Hamptons Vodka was published in the Official Gazette of the United States Patent and Trademark Office, February 22, 2000. Advertisements for Hamptons Vodka appeared in a number of publications including Los Angeles Magazine, June 2000 and Newsday, August 20, 2003.

At some point, Bonder moved to California. His address was 201 Ocean Avenue in Santa Monica.

Bonder passed away on October 12, 2015 in Los Angeles.

 

Further Reading and Viewing
American Type: Design & Designers (2004)
An A-Z of Type Designers (2006)
Classic Typefaces: American Type & Type Designers (2011)
Cooper Hewitt, Smithsonian Design Museum


(Next post on Monday: Laurens Crossley, Letterer)